相关论文: Self-adjusting Advertisement of Cache Indicators w…
Generative Engines (GEs) such as ChatGPT and Google's AI Overviews are rapidly reshaping search economics by delivering synthesized responses that allow users to bypass third-party websites, cutting those sites' advertising revenue. Yet…
Coded caching has been shown to result in significant throughput gains, but its gains were proved only by assuming a placement phase with no transmission cost. A free placement phase is, however, an unrealistic assumption that could stand…
The fifth generation wireless networks must provide fast and reliable connectivity while coping with the ongoing traffic growth. It is of paramount importance that the required resources, such as energy and bandwidth, do not scale with…
Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…
We study a game played between advertisers in an online ad platform. The platform sells ad impressions by first-price auction and provides autobidding algorithms that optimize bids on each advertiser's behalf, subject to advertiser…
Content-delivery applications can achieve scalability and reduce wide-area network traffic using geographically distributed caches. However, each deployed cache has an associated cost, and under time-varying request rates (e.g., a daily…
Degraded K-user broadcast channels (BC) are studied when receivers are facilitated with cache memories. Lower and upper bounds are derived on the capacity-memory tradeoff, i.e., on the largest rate of reliable communication over the BC as a…
Caching at the network edge has emerged as a viable solution for alleviating the severe capacity crunch in modern content centric wireless networks by leveraging network load-balancing in the form of localized content storage and delivery.…
We study the market design of keep-alive caching policies applicable in serverless computing. Prior work has assumed that the cost of a cache miss (cold start) is uniform across all customer applications. However, the cost of a cache miss…
In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the…
Meeting performance and scalability requirements while delivering services is a critical issue in web applications. Recently, latency and cost of Internet-based services are encouraging the use of application-level caching to continue…
Caching and multicasting at base stations are two promising approaches to support massive content delivery over wireless networks. However, existing scheduling designs do not make full use of the advantages of the two approaches. In this…
Content storage at the network edge is a promising solution to mitigate the excessive traffic load due to on-demand streaming applications as well as to reduce the streaming delay. To this end, cache-enabled cellular architectures can be…
We consider content caching between a service provider and multiple cache-enabled users, using the recently proposed modified coded caching scheme (MCCS) that provides an improved delivery strategy for random user requests. We develop the…
In this paper, storage efficient caching based on time domain buffer sharing is considered. The caching policy allows a user to determine whether and how long it should cache a content item according to the prediction of its random request…
In E-commerce advertising, where product recommendations and product ads are presented to users simultaneously, the traditional setting is to display ads at fixed positions. However, under such a setting, the advertising system loses the…
We study the problem of optimal content placement over a network of caches, a problem naturally arising in several networking applications, including ICNs, CDNs, and P2P systems. Given a demand of content request rates and paths followed,…
Making judicious channel access and transmission scheduling decisions is essential for improving performance as well as energy and spectral efficiency in multichannel wireless systems. This problem has been a subject of extensive study in…
Motivated by the problem of optimizing allocation in guaranteed display advertising, we develop an efficient, lightweight method of generating a compact {\em allocation plan} that can be used to guide ad server decisions. The plan itself…
Coded caching techniques have received significant attention lately due to their provable gains in reducing the cost of data delivery in wireless networks. These gains, however, have only been demonstrated under the assumption of a free…