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Click-Through Rate(CTR) estimation has become one of the most fundamental tasks in many real-world applications and it's important for ranking models to effectively capture complex high-order features. Shallow feed-forward network is widely…

信息检索 · 计算机科学 2021-07-27 Zhiqiang Wang , Qingyun She , Junlin Zhang

In this paper, we introduce a novel approach to neural learning: the Feature-Imitating-Network (FIN). A FIN is a neural network with weights that are initialized to reliably approximate one or more closed-form statistical features, such as…

机器学习 · 计算机科学 2021-10-26 Sari Saba-Sadiya , Tuka Alhanai , Mohammad M Ghassemi

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

机器学习 · 计算机科学 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

Paper recommendation with user-generated keyword is to suggest papers that simultaneously meet user's interests and are relevant to the input keyword. This is a recommendation task with two queries, a.k.a. user ID and keyword. However,…

信息检索 · 计算机科学 2022-08-16 Zepeng Huai , Zhe Wang , Yifan Zhu , Peng Zhang

With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…

信息检索 · 计算机科学 2023-08-04 Jianghao Lin , Yanru Qu , Wei Guo , Xinyi Dai , Ruiming Tang , Yong Yu , Weinan Zhang

Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

社会与信息网络 · 计算机科学 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development…

信息检索 · 计算机科学 2023-02-07 Fuyuan Lyu , Xing Tang , Dugang Liu , Haolun Wu , Chen Ma , Xiuqiang He , Xue Liu

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

信息检索 · 计算机科学 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

信息检索 · 计算机科学 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

Predicting user responses, such as clicks and conversions, is of great importance and has found its usage in many Web applications including recommender systems, web search and online advertising. The data in those applications is mostly…

机器学习 · 计算机科学 2016-11-02 Yanru Qu , Han Cai , Kan Ren , Weinan Zhang , Yong Yu , Ying Wen , Jun Wang

Click-Through Rate (CTR) prediction is one of the main tasks of the recommendation system, which is conducted by a user for different items to give the recommendation results. Cross-domain CTR prediction models have been proposed to…

信息检索 · 计算机科学 2023-05-23 Menglin Kong , Muzhou Hou , Shaojie Zhao , Feng Liu , Ri Su , Yinghao Chen

Click-through rate (CTR) prediction is one of the fundamental tasks for online advertising and recommendation. While multi-layer perceptron (MLP) serves as a core component in many deep CTR prediction models, it has been widely recognized…

信息检索 · 计算机科学 2023-12-01 Kelong Mao , Jieming Zhu , Liangcai Su , Guohao Cai , Yuru Li , Zhenhua Dong

This research presents an innovative and unique way of solving the advertisement prediction problem which is considered as a learning problem over the past several years. Online advertising is a multi-billion-dollar industry and is growing…

信息检索 · 计算机科学 2017-02-15 Muhammad Junaid Effendi , Syed Abbas Ali

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

信息检索 · 计算机科学 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Click-Through Rate (CTR) estimation has become one of the most fundamental tasks in many real-world applications and various deep models have been proposed. Some research has proved that FiBiNet is one of the best performance models and…

信息检索 · 计算机科学 2023-08-22 Pengtao Zhang , Zheng Zheng , Junlin Zhang

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

信息检索 · 计算机科学 2024-02-07 Jinqiu Jin , Sihao Ding , Wenjie Wang , Fuli Feng

Click-through rate(CTR) prediction is a core task in cost-per-click(CPC) advertising systems and has been studied extensively by machine learning practitioners. While many existing methods have been successfully deployed in practice, most…

信息检索 · 计算机科学 2022-01-19 Ke Hu , Yi Qi , Jianqiang Huang , Jia Cheng , Jun Lei

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

信息检索 · 计算机科学 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

It is often useful to perform integration over learned functions represented by neural networks. However, this integration is usually performed numerically, as analytical integration over learned functions (especially neural networks) is…

机器学习 · 计算机科学 2023-12-27 Ryan Kortvelesy