相关论文: Warm Up Cold-start Advertisements: Improving CTR P…

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Deep learning for conversion prediction has found widespread applications in online advertising. These models have become more complex as they are trained to jointly predict multiple objectives such as click, add-to-cart, checkout and other…

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…

Collaborative Filtering (CF) is widely used in large-scale recommendation engines because of its efficiency, accuracy and scalability. However, in practice, the fact that recommendation engines based on CF require interactions between users…

Large-scale Electronic Health Record (EHR) databases have become indispensable in supporting clinical decision-making through data-driven treatment recommendations. However, existing medication recommender methods often struggle with a user…

Metric learning aims at learning a distance which is consistent with the semantic meaning of the samples. The problem is generally solved by learning an embedding for each sample such that the embeddings of samples of the same category are…

Incorporating item content information into click-through rate (CTR) prediction models remains a challenge, especially with the time and space constraints of industrial scenarios. The content-encoding paradigm, which integrates user and…

Common click-through rate (CTR) prediction recommender models tend to exhibit feature-level bias, which leads to unfair recommendations among item groups and inaccurate recommendations for users. While existing methods address this issue by…

Recent advances in foundation models have established scaling laws that enable the development of larger models to achieve enhanced performance, motivating extensive research into large-scale recommendation models. However, simply…

Prompt tuning (PT) which only tunes the embeddings of an additional sequence of tokens per task, keeping the pre-trained language model (PLM) frozen, has shown remarkable performance in few-shot learning. Despite this, PT has been shown to…

The gap between the randomly initialized item ID embedding and the well-trained warm item ID embedding makes the cold items hard to suit the recommendation system, which is trained on the data of historical warm items. To alleviate the…

Click-through rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have proved that learning a unified model to serve multiple domains is effective to improve the overall performance.…

Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction. Most existing deep CTR models suffer from the following three problems. First, feature…

We study the design of loss functions for click-through rates (CTR) to optimize (social) welfare in advertising auctions. Existing works either only focus on CTR predictions without consideration of business objectives (e.g., welfare) in…

Practical recommender systems experience a cold-start problem when observed user-item interactions in the history are insufficient. Meta learning, especially gradient based one, can be adopted to tackle this problem by learning initial…

Cross-domain recommendation (CDR) has demonstrated to be an effective solution for alleviating the user cold-start issue. By leveraging rich user-item interactions available in a richly informative source domain, CDR could improve the…

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

A common challenge in personalized user preference prediction is the cold-start problem. Due to the lack of user-item interactions, directly learning from the new users' log data causes serious over-fitting problem. Recently, many existing…

In recommender systems, one common challenge is the cold-start problem, where interactions are very limited for fresh users in the systems. To address this challenge, recently, many works introduce the meta-optimization idea into the…