相关论文: Tracing Information Flows Between Ad Exchanges Usi…
YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…
Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate intent communicated through a search query, usually by…
This work presents a systematic study of navigational tracking, the latest development in the cat-and-mouse game between browsers and online trackers. Navigational tracking allows trackers to 'aggregate users' activities and behaviors…
This paper offers a new privacy approach for the growing ecosystem of services -- ranging from open banking to healthcare -- dependent on sensitive personal data sharing between individuals and third parties. While these services offer…
Increasing numbers of athletes and sports teams use data collection technologies to improve athletic development and athlete health with the goal of improving competitive performance. Personal data privacy is managed but it is not always a…
An average adult is exposed to hundreds of digital advertisements daily (https://www.mediadynamicsinc.com/uploads/files/PR092214-Note-only-150-Ads-2mk.pdf), making the digital advertisement industry a classic example of a big-data-driven…
Recent work in traffic analysis has shown that traffic patterns leaked through side channels can be used to recover important semantic information. For instance, attackers can find out which website, or which page on a website, a user is…
Most real-world networks exhibit community structure, a phenomenon characterized by existence of node clusters whose intra-edge connectivity is stronger than edge connectivities between nodes belonging to different clusters. In addition to…
Today, many web advertising data flows involve passive cross-site tracking of users. Enabling such a mechanism through the usage of third party tracking cookies (3PC) exposes sensitive user data to a large number of parties, with little…
Personalization despite being an effective solution to the problem information overload remains tricky on account of multiple dimensions to consider. Furthermore, the challenge of avoiding overdoing personalization involves estimation of a…
Tag Management Systems were developed in order to support website publishers in installing multiple third-party JavaScript scripts (Tags) on their websites. Google developed its own TMS called ``Google Tag Manager'' (GTM) that is currently…
Data dashboards are designed to help users manage data collected about them. However, prior work showed that exposure to some dashboards, notably Google's My Activity dashboard, results in significant decreases in perceived concern and…
In light of the growing market of Ad Exchanges for the real-time sale of advertising slots, publishers face new challenges in choosing between the allocation of contract-based reservation ads and spot market ads. In this setting, the…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
Political advertising on social media has become a central element in election campaigns. However, granular information about political advertising on social media was previously unavailable, thus raising concerns regarding fairness,…
This paper introduces a multi-round interaction problem with privacy constraints between two agents that observe correlated data. The agents alternately share data with one another for a total of K rounds such that each agent initiates…
The European General Data Protection Regulation (GDPR), which went into effect in May 2018, leads to important changes in this area: companies are now required to ask for users' consent before collecting and sharing personal data and by law…
Anonymous microblogging systems are known to be vulnerable to intersection attacks due to network churn. An adversary that monitors all communications can leverage the churn to learn who is publishing what with increasing confidence over…
The prevalence of coordinated information campaigns in social media platforms has significant negative consequences across various domains, including social, political, and economic processes. This paper proposes a multifaceted framework…
In many information networks, data items -- such as updates in social networks, news flowing through interconnected RSS feeds and blogs, measurements in sensor networks, route updates in ad-hoc networks -- propagate in an uncoordinated…