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User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…

机器学习 · 计算机科学 2016-01-12 Weinan Zhang , Lingxi Chen , Jun Wang

Digital twins (DTs), serving as the core enablers for real-time monitoring and predictive maintenance of complex cyber-physical systems, impose critical requirements on their virtual models: high predictive accuracy, strong…

机器人学 · 计算机科学 2026-01-16 He Ren , Gaowei Yan , Hang Liu , Lifeng Cao , Zhijun Zhao , Gang Dang

Predicting keywords performance, such as number of impressions, click-through rate (CTR), conversion rate (CVR), revenue per click (RPC), and cost per click (CPC), is critical for sponsored search in the online advertising industry. An…

机器学习 · 统计学 2018-09-10 Yuan Yuan , Xiaojing Dong , Chen Dong , Yiwen Sun , Zhenyu Yan , Abhishek Pani

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

机器学习 · 计算机科学 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

Extreme Learning Machines (ELM) provide a fast alternative to traditional gradient-based learning in neural networks, offering rapid training and robust generalization capabilities. Its theoretical basis shows its universal approximation…

机器学习 · 计算机科学 2024-06-27 Ergun Biçici

This paper proposes boosting-like deep learning (BDL) framework for pedestrian detection. Due to overtraining on the limited training samples, overfitting is a major problem of deep learning. We incorporate a boosting-like technique into…

计算机视觉与模式识别 · 计算机科学 2015-05-27 Lei Wang , Baochang Zhang

Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…

信息检索 · 计算机科学 2020-05-29 Jiarui Qin , Weinan Zhang , Xin Wu , Jiarui Jin , Yuchen Fang , Yong Yu

In this work, we investigate the online learning problem of revenue maximization in ad auctions, where the seller needs to learn the click-through rates (CTRs) of each ad candidate and charge the price of the winner through a pay-per-click…

信息检索 · 计算机科学 2024-03-05 Zhe Feng , Christopher Liaw , Zixin Zhou

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…

信息检索 · 计算机科学 2022-09-14 Zhao-Yu Zhang , Xiang-Rong Sheng , Yujing Zhang , Biye Jiang , Shuguang Han , Hongbo Deng , Bo Zheng

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

In large-scale advertising recommendation systems, retrieval serves as a critical component, aiming to efficiently select a subset of candidate ads relevant to user behaviors from a massive ad inventory for subsequent ranking and…

机器学习 · 计算机科学 2025-12-29 Yifan Lei , Jiahua Luo , Tingyu Jiang , Bo Zhang , Lifeng Wang , Dapeng Liu , Zhaoren Wu , Haijie Gu , Huan Yu , Jie Jiang

Collaborative Topic Regression (CTR) combines ideas of probabilistic matrix factorization (PMF) and topic modeling (e.g., LDA) for recommender systems, which has gained increasing successes in many applications. Despite enjoying many…

机器学习 · 计算机科学 2016-05-31 Chenghao Liu , Tao Jin , Steven C. H. Hoi , Peilin Zhao , Jianling Sun

Deep neural networks (DNNs) that incorporated lifelong sequential modeling (LSM) have brought great success to recommendation systems in various social media platforms. While continuous improvements have been made in domain-specific LSM,…

信息检索 · 计算机科学 2024-05-20 Ruijie Hou , Zhaoyang Yang , Yu Ming , Hongyu Lu , Zhuobin Zheng , Yu Chen , Qinsong Zeng , Ming Chen

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

A large-scale industrial recommendation platform typically consists of multiple associated scenarios, requiring a unified click-through rate (CTR) prediction model to serve them simultaneously. Existing approaches for multi-scenario CTR…

信息检索 · 计算机科学 2023-06-26 Xing Tang , Yang Qiao , Yuwen Fu , Fuyuan Lyu , Dugang Liu , Xiuqiang He

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

信息检索 · 计算机科学 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

Click-through rate~(CTR) prediction, whose goal is to estimate the probability of the user clicks, has become one of the core tasks in advertising systems. For CTR prediction model, it is necessary to capture the latent user interest behind…

机器学习 · 统计学 2018-11-19 Guorui Zhou , Na Mou , Ying Fan , Qi Pi , Weijie Bian , Chang Zhou , Xiaoqiang Zhu , Kun Gai

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

信息检索 · 计算机科学 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

Extracting expressive visual features is crucial for accurate Click-Through-Rate (CTR) prediction in visual search advertising systems. Current commercial systems use off-the-shelf visual encoders to facilitate fast online service. However,…

信息检索 · 计算机科学 2022-05-10 Si Chen , Chen Lin , Wanxian Guan , Jiayi Wei , Xingyuan Bu , He Guo , Hui Li , Xubin Li , Jian Xu , Bo Zheng

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

信息检索 · 计算机科学 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu