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Article about influence of e-commerce on transformation of the theory and practice of marketing. The author considers Internet-marketing as the independent form of marketing formed under the general laws in new institutional conditions.

The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative…

Effective Communication for marketing is a vital field in business organizations, which is used to convey the details about their products and services to the market segments and subsequently to build long lasting customer relationships.…

Today dropshipping wins the Internet promptly and transformed to one of the basic tools of marketing in e-commerce. Marketing features, mechanisms and value dropshipping in the conditions of network economy of the XXI century reveal in…

An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main…

Recently, the IoT has gained great importance, which results in the evolution of communication technologies to meet the needs of different IoT applications. In addition, several domains integrate the IoT technologies in several applications…

Computer networks have evolved into an essential component of modern society, facilitating the seamless sharing and dissemination of digital information. This paper explores the fundamental concepts of networking, focusing on the…

The paper aims to present a new apparatus for managing of the information security of the digital economy with using of social networks. A general problem for optimization of the information security management for participants in the…

The focus of user behavior in the Internet has changed over the recent years towards being driven by exchanging and accessing information. Many advances in networking technologies have utilized this change by focusing on the content of an…

One major feature of social networks (e.g., massive online social networks) is the dissemination of information, such as news, rumors and opinions. Information can be propagated via natural connections in written, oral or electronic forms.…

After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…

The areas of machine learning and communication technology are converging. Today's communications systems generate a huge amount of traffic data, which can help to significantly enhance the design and management of networks and…

The Internet has revolutionized the computer and communications world like nothing before. The invention of the telegraph, telephone, radio, and computer set the stage for this unprecedented integration of capabilities. The Internet is at…

Analysis how to use Internet influence to the process of political communication, marketing and the management of public relations, what kind of online communication methods are used by political parties, and to assess satisfaction, means…

Development of network economy changes the institutional maintenance of economic relations. On change to traditional channels of distribution virtual networks of distribution of production come. In article features and mechanisms of…

Viral marketing takes advantage of preexisting social networks among customers to achieve large changes in behaviour. Models of influence spread have been studied in a number of domains, including the effect of "word of mouth" in the…

In recent times, the functioning of various aspects of modern society---ranging from the various infrastructural utilities such as electrical power, water to socio-economical aspects such as telecommunications, business, commerce,…

In recent century, with developing of equipment, using of the internet and things connected to the internet is growing. Therefore, the need for informing in the process of expanding the scope of its application is very necessary and…

The Internet of things , sometimes referred as Internet of objects can be stated as an environment in which any physical things or objects are assiThis paper studies the evolution of internet usage and classifies the impact areas where…

This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…