相关论文: Cookies Invading Our Privacy for Marketing Adverti…
A website browser cookie is a small file created by a web server upon visitation, which is placed in the user's browser directory to enhance the user's experience. However, first and third-party cookies have become a significant threat to…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…
Third-party web cookies are often used for privacy-invasive behavior tracking. Partly due to privacy concerns, browser vendors have started to block all third-party cookies in recent years. To understand the effects of such third-party…
Third-party web tracking is a common, and broadly used technique on the Web. Almost every step of users' is tracked, analyzed, and later used in different use cases (e.g., online advertisement). Different defense mechanisms have emerged to…
Internet users today are constantly giving away their personal information and privacy through social media, tracking cookies, 'free' email, and single sign-on authentication in order to access convenient online services. Unfortunately, the…
Web cookies are ubiquitously used to track and profile the behavior of users. Although there is a solid empirical foundation for understanding the use of cookies in the global world wide web, thus far, limited attention has been devoted for…
Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track…
With the success of Web applications, most of our data is now stored on various third-party servers where they are processed to deliver personalized services. Naturally we must be authenticated to access this personal information, but the…
This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
Despite stringent data protection regulations such as the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other country-specific regulations, many websites continue to use cookies to track user…
While companies increasingly rely on data, especially when it comes to targeted advertising, adapting content to users, selling data and training machine learning models, the collection of data raises privacy concerns. One way of collecting…
During the past few years, mostly as a result of the GDPR and the CCPA, websites have started to present users with cookie consent banners. These banners are web forms where the users can state their preference and declare which cookies…
As third-party cookies are being phased out or restricted by major browsers, first-party cookies are increasingly repurposed for tracking. Prior work has shown that third-party scripts embedded in the main frame can access and exfiltrate…
Cookie banners are devices implemented by websites to allow users to manage their privacy settings with respect to the use of cookies. They are part of a user's daily web browsing experience since legislation in Europe requires websites to…
The privacy implications of third-party tracking is a well-studied problem. Recent research has shown that besides data aggregators and behavioral advertisers, online social networks also act as trackers via social widgets. Existing cookie…
Since the beginning of the digital area, privacy and anonymity have been impacted drastically (both, positively and negatively), by the different technologies developed for communications purposes. The broad possibilities that the Internet…
We need to rethink our approach to defend privacy on the internet. Currently, policymakers focus heavily on the idea of informed consent as a means to defend privacy. For instance, in many countries the law requires firms to obtain an…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…