Crossings between non-homotopic edges

We call a multigraph {\em non-homotopic} if it can be drawn in the plane in such a way that no two edges connecting the same pair of vertices can be continuously transformed into each other without passing through a vertex, and no loop can be shrunk to its end-vertex in the same way. It is easy to see that a non-homotopic multigraph on $n>1$ vertices can have arbitrarily many edges. We prove that the number of crossings between the edges of a non-homotopic multigraph with $n$ vertices and $m>4n$ edges is larger than $c\frac{m^2}{n}$ for some constant $c>0$, and that this bound is tight up to a polylogarithmic factor. We also show that the lower bound is not asymptotically sharp as $n$ is fixed and $m$ tends to infinity.