Related papers: A Study of Consumers Cognitive Load in eCommerce W…
Technical progress in hardware and software enables us to record gaze data in everyday situations and over long time spans. Among a multitude of research opportunities, this technology enables visualization researchers to catch a glimpse…
Human cognitive performance is critical to productivity, learning, and accident avoidance. Cognitive performance varies throughout each day and is in part driven by intrinsic, near 24-hour circadian rhythms. Prior research on the impact of…
Eye-strain is a common issue among computer users due to the prolonged periods they spend working in front of digital displays. This can lead to vision problems, such as irritation and tiredness of the eyes and headaches. We propose the…
The ongoing trend towards Industry 4.0 has revolutionised ordinary workplaces, profoundly changing the role played by humans in the production chain. Research on ergonomics in industrial settings mainly focuses on reducing the operator's…
Recently, researchers started using cognitive load in various settings, e.g., educational psychology, cognitive load theory, or human-computer interaction. Cognitive load characterizes a tasks' demand on the limited information processing…
Dark patterns utilize interface elements to trick users into performing unwanted actions. Online shopping websites often employ these manipulative mechanisms so as to increase their potential customer base, to boost their sales, or to…
Objective. Decoding visual attention from brain signals during naturalistic video viewing has emerged as a new direction in brain-computer interface research. Current methods assume that stronger coupling between object motion and neural…
Accurately analyzing and modeling online browsing behavior play a key role in understanding users and technology interactions. In this work, we design and conduct a user study to collect browsing data from 31 participants continuously for…
Over the past years, e-commerce platforms have expanded substantially, providing customers with convenient shopping experiences. To enhance e-commerce websites, it's essential to grasp user engagement and factors affecting conversion rates.…
The widespread use of online review sites over the past decade has motivated businesses of all types to possess an expansive arsenal of user feedback to mark their reputation. Though a significant proportion of purchasing decisions are…
This paper revisits recognition of natural image pleasantness by employing deep convolutional neural networks and affordable eye trackers. There exist several approaches to recognize image pleasantness: (1) computer vision, and (2)…
This research study examined how the number of reviews, review scores product involvement, and product review valence affect consumers' shopping decisions. Specifically, two online experiments were conducted to examine how product review…
In e-commerce, ranking the search results based on users' preference is the most important task. Commercial e-commerce platforms, such as, Amazon, Alibaba, eBay, Walmart, etc. perform extensive and relentless research to perfect their…
In e-commerce, content quality of the product catalog plays a key role in delivering a satisfactory experience to the customers. In particular, visual content such as product images influences customers' engagement and purchase decisions.…
Cognitive load is key to ensuring an optimal learning experience. However, measuring the cognitive load of educational tasks typically relies on self-report measures which has been criticized by researchers for being subjective. In this…
This paper explains four things in a unified way. First, how e-commerce can generate price equilibria where physical shops either compete with virtual shops for consumers with Internet access, or alternatively, sell only to consumers with…
In the 'Big Data' era, many real-world applications like search involve the ranking problem for a large number of items. It is important to obtain effective ranking results and at the same time obtain the results efficiently in a timely…
Gaze-based virtual keyboards provide an effective interface for text entry by eye movements. The efficiency and usability of these keyboards have traditionally been evaluated with conventional text entry performance measures such as words…
Eye-tracking technology is widely used in various application areas such as psychology, neuroscience, marketing, and human-computer interaction, as it is a valuable tool for understanding how people process information and interact with…
With the proliferation of e-commerce websites and the ubiquitousness of smart phones, cross-domain image retrieval using images taken by smart phones as queries to search products on e-commerce websites is emerging as a popular application.…