Related papers: A Study of Consumers Cognitive Load in eCommerce W…
Low search costs in Internet markets can be used by consumers to find low prices, but can also be used by retailers to monitor competitors' prices. This price monitoring can lead to price matching, resulting in dampened price competition…
In this paper, we address the problem of evaluating whether results served by an e-commerce search engine for a query are good or not. This is a critical question in evaluating any e-commerce search engine. While this question is…
Background: Despite similar education and background, programmers can exhibit vast differences in efficacy. While research has identified some potential factors, such as programming experience and domain knowledge, the effect of these…
Eye movements play a vital role in perceiving the world. Eye gaze can give a direct indication of the users point of attention, which can be useful in improving human-computer interaction. Gaze estimation in a non-intrusive manner can make…
In this paper, we consider the problem of visual scanning mechanism underpinning sensorimotor tasks, such as walking and driving, in dynamic environments. We exploit eye tracking data for offering two new cognitive effort measures in visual…
With the development of dialog techniques, conversational search has attracted more and more attention as it enables users to interact with the search engine in a natural and efficient manner. However, comparing with the natural language…
The interplay between text and visualization is gaining importance for media where traditional text is enriched by visual elements to improve readability and emphasize facts. In two controlled eye-tracking experiments ($N=12$), we approach…
Humans regularly navigate an overwhelming amount of information via text media, whether reading articles, browsing social media, or interacting with chatbots. Confusion naturally arises when new information conflicts with or exceeds a…
Humans navigate and understand complex visual environments by subconsciously quantifying what they see, a process known as visual enumeration. However, traditional studies using flat screens fail to capture the cognitive dynamics of this…
In today's society, our cognition is constantly influenced by information intake, attention switching, and task interruptions. This increases the difficulty of a given task, adding to the existing workload and leading to compromised…
To what extent are users surveilled on the web, by what technologies, and by whom? We answer these questions by combining passively observed, anonymized browsing data of a large, representative sample of Americans with domain-level data on…
With the rapid growth of the internet, all online activities can have both positive and negative effects on human mental health. Online engagement is complex and efforts to regulate online use face challenges in distinguishing between…
A scaleable modelling framework for the consumer intent within the setting of e-Commerce is presented. The methodology applies contextualisation through embeddings borrowed from Natural Language Processing. By considering the user session…
Existing eye tracking software have certain limitations, especially with respect to monitoring reading online: (1) Most eye tracking software record eye tracking data as raw coordinates and stimuli as screen images/videos, but without…
The cognitive load can be used to assess if someone is struggling while performing a task. It can be used in many different situations such as in driving, piloting, studying, playing, working, etc. This information can help to design better…
The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its…
Usability testing is an essential part of product design, particularly for user interfaces. To enhance the reliability of usability evaluations, employing cognitive load measurement methods can be highly effective in assessing the mental…
This articles surveys the existing literature on the methods currently used by web services to track the user online as well as their purposes, implications, and possible user's defenses. A significant majority of reviewed articles and web…
Human-robot collaborative assembly systems enhance the efficiency and productivity of the workplace but may increase the workers' cognitive demand. This paper proposes an online and quantitative framework to assess the cognitive workload…
Time pressure and question difficulty can trigger stress and cognitive overload in web-based surveys, compromising data quality and user experience. Most stress detection methods are based on low-resolution self-reports, which are poorly…