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Online advertising is a primary source of income for e-commerce platforms. In the current advertising pattern, the oriented targets are the online store owners who are willing to pay extra fees to enhance the position of their stores. On…

Computer Science and Game Theory · Computer Science 2024-08-20 Zhen Zhang , Weian Li , Yahui Lei , Bingzhe Wang , Zhicheng Zhang , Qi Qi , Qiang Liu , Xingxing Wang

Online advertising is a vital revenue source for major internet platforms. Recently, joint advertising, which assigns a bundle of two advertisers in an ad slot instead of allocating a single advertiser, has emerged as an effective method…

Computer Science and Game Theory · Computer Science 2025-07-11 Yang Li , Yuchao Ma , Qi Qi

With the advancement of machine learning, an increasing number of studies are employing automated mechanism design (AMD) methods for optimal auction design. However, all previous AMD architectures designed to generate optimal mechanisms…

Computer Science and Game Theory · Computer Science 2025-06-13 Zhen Zhang , Luowen Liu , Wanzhi Zhang , Zitian Guo , Kun Huang , Qi Qi , Qiang Liu , Xingxing Wang

Online advertisements are a primary revenue source for e-commerce platforms. Traditional advertising models are store-centric, selecting winning stores through auction mechanisms. Recently, a new approach known as joint advertising has…

Computer Science and Game Theory · Computer Science 2025-07-11 Zhen Zhang , Weian Li , Yuhan Wang , Qi Qi , Kun Huang

Using AI approaches to automatically design mechanisms has been a central research mission at the interface of AI and economics [Conitzer and Sandholm, 2002]. Previous approaches that attempt to design revenue optimal auctions for the…

Artificial Intelligence · Computer Science 2021-05-04 Weiran Shen , Pingzhong Tang , Song Zuo

Differentiable economics, which uses neural networks as function approximators and gradient-based optimization in automated mechanism design (AMD), marked a significant breakthrough with the introduction of RegretNet…

Computer Science and Game Theory · Computer Science 2025-02-03 Mai Pham , Vikrant Vaze , Peter Chin

Automated mechanism design (AMD) uses computational methods for mechanism design. Differentiable economics is a form of AMD that uses deep learning to learn mechanism designs and has enabled strong progress in AMD in recent years.…

Computer Science and Game Theory · Computer Science 2024-11-06 Tonghan Wang , Yanchen Jiang , David C. Parkes

This paper studies mechanism design for auctions with externalities on budgets, a novel setting where the budgets that bidders commit are adjusted due to the externality of the competitors' allocation outcomes-a departure from traditional…

Computer Science and Game Theory · Computer Science 2025-04-22 Yusen Zheng , Yukun Cheng , Chenyang Xu , Xiaotie Deng

Online advertising has become a core revenue driver for the internet industry, with ad auctions playing a crucial role in ensuring platform revenue and advertiser incentives. Traditional auction mechanisms, like GSP, rely on the independent…

Computer Science and Game Theory · Computer Science 2024-12-17 Ruitao Zhu , Yangsu Liu , Dagui Chen , Zhenjia Ma , Chufeng Shi , Zhenzhe Zheng , Jie Zhang , Jian Xu , Bo Zheng , Fan Wu

Automated auction design aims to find empirically high-revenue mechanisms through machine learning. Existing works on multi item auction scenarios can be roughly divided into RegretNet-like and affine maximizer auctions (AMAs) approaches.…

Computer Science and Game Theory · Computer Science 2024-01-18 Zhijian Duan , Haoran Sun , Yurong Chen , Xiaotie Deng

Online advertising auctions are fundamental to internet commerce, demanding solutions that not only maximize revenue but also ensure incentive compatibility, high-quality user experience, and real-time efficiency. While recent…

Information Retrieval · Computer Science 2025-06-09 Zuowu Zheng , Ze Wang , Fan Yang , Wenqing Ye , Weihua Huang , Wenqiang He , Teng Zhang , Xingxing Wang

Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. However, uncertainties such as model prediction errors and…

Computer Science and Game Theory · Computer Science 2026-04-08 Linghui Meng , Chun Gan , Shengsheng Niu , Chengcheng Zhang , Chenchen Li , Chuan Yang , Yi Mao , Xin Zhu , Jie He , Zhangang Lin , Ching Law

In online advertising markets, budget-constrained advertisers acquire ad placements through repeated bidding in auctions on various platforms. We present a strategy for bidding optimally in a set of auctions that may or may not be…

Computer Science and Game Theory · Computer Science 2023-06-14 Fransisca Susan , Negin Golrezaei , Okke Schrijvers

Guaranteed display advertising is crucial for platform monetization, yet existing methods often operate under a single-slot assumption, limiting their ability to optimize allocation across multi-slot page views. In this paper, we propose a…

Machine Learning · Computer Science 2026-05-22 Zhaoqi Zhang , Jiaming Deng , Miao Xie , Linyou Cai , Qianlong Xie , Xingxing Wang , Siqiang Luo , Gao Cong

We develop multiattribute auctions that accommodate generalized additive independent (GAI) preferences. We propose an iterative auction mechanism that maintains prices on potentially overlapping GAI clusters of attributes, thus decreases…

Computer Science and Game Theory · Computer Science 2014-01-17 Yagil Engel , Michael P. Wellman

The design of optimal auctions is a problem of interest in economics, game theory and computer science. Despite decades of effort, strategyproof, revenue-maximizing auction designs are still not known outside of restricted settings.…

Computer Science and Game Theory · Computer Science 2021-10-19 Neehar Peri , Michael J. Curry , Samuel Dooley , John P. Dickerson

We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertising. We break the neural auction paradigm of…

Information Retrieval · Computer Science 2023-05-11 Guangyuan Shen , Shengjie Sun , Dehong Gao , Libin Yang , Yongping Shi , Wei Ning

Decision-making in large-scale games is an essential research area in artificial intelligence (AI) with significant real-world impact. However, the limited access to realistic large-scale game environments has hindered research progress in…

Artificial Intelligence · Computer Science 2024-12-31 Kefan Su , Yusen Huo , Zhilin Zhang , Shuai Dou , Chuan Yu , Jian Xu , Zongqing Lu , Bo Zheng

The majority of online marketplaces offer promotion programs to sellers to acquire additional customers for their products. These programs typically allow sellers to allocate advertising budgets to promote their products, with higher…

Computer Science and Game Theory · Computer Science 2025-02-05 Anastasiia Soboleva , Alexander Ledovsky , Yuriy Dorn , Egor Samosvat , Andrey Tikhanov , Fyodor Prazdnikov

Online advertising platforms must decide how to allocate multiple ads across limited screen real estate, where each ad's effectiveness depends not only on its own placement but also on nearby ads competing for user attention. Such spatial…

Computer Science and Game Theory · Computer Science 2026-02-16 Gagan Aggarwal , Yifan Wang , Mingfei Zhao
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