We present a new encoder-decoder generative network dubbed EdgeNet, which introduces a novel encoder-decoder framework for data-driven auction design in online e-commerce advertising. We break the neural auction paradigm of Generalized-Second-Price(GSP), and improve the utilization efficiency of data while ensuring the economic characteristics of the auction mechanism. Specifically, EdgeNet introduces a transformer-based encoder to better capture the mutual influence among different candidate advertisements. In contrast to GSP based neural auction model, we design an autoregressive decoder to better utilize the rich context information in online advertising auctions. EdgeNet is conceptually simple and easy to extend to the existing end-to-end neural auction framework. We validate the efficiency of EdgeNet on a wide range of e-commercial advertising auction, demonstrating its potential in improving user experience and platform revenue.
Cite
@article{arxiv.2305.06158,
title = {EdgeNet : Encoder-decoder generative Network for Auction Design in E-commerce Online Advertising},
author = {Guangyuan Shen and Shengjie Sun and Dehong Gao and Libin Yang and Yongping Shi and Wei Ning},
journal= {arXiv preprint arXiv:2305.06158},
year = {2023}
}
Comments
under review. arXiv admin note: substantial text overlap with arXiv:2106.03593 by other authors