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This paper studies a joint design problem where a seller can design both the signal structures for the agents to learn their values, and the allocation and payment rules for selling the item. In his seminal work, Myerson (1981) shows how to…

Computer Science and Game Theory · Computer Science 2024-03-14 Yang Cai , Yingkai Li , Jinzhao Wu

In this paper, we study how a budget-constrained bidder should learn to bid adaptively in repeated first-price auctions to maximize cumulative payoff. This problem arises from the recent industry-wide shift from second-price auctions to…

Computer Science and Game Theory · Computer Science 2026-04-14 Yige Wang , Jiashuo Jiang

We develop a framework for the analysis of large-scale Ad-auctions where adverts are assigned over a continuum of search types. For this pay-per-click market, we provide an efficient mechanism that maximizes social welfare. In particular,…

Computer Science and Game Theory · Computer Science 2016-06-03 Frank Kelly , Peter Key , Neil Walton

The rise of generative artificial intelligence (AI) has facilitated automated product design but often neglects valuable consumer preference data within companies' internal datasets. Additionally, external sources such as social media and…

General Economics · Economics 2025-05-22 Hui Li , Jian Ni , Fangzhu Yang

With the advent and increasing consolidation of e-commerce, digital advertising has very recently replaced traditional advertising as the main marketing force in the economy. In the past four years, a particularly important development in…

Computer Science and Game Theory · Computer Science 2022-11-14 Wei Zhang , Yanjun Han , Zhengyuan Zhou , Aaron Flores , Tsachy Weissman

We consider a general multi-connectivity framework, intended for ultra-reliable low-latency communications (URLLC) services, and propose a novel, preallocation-based combinatorial auction approach for the efficient allocation of channels.…

Computer Science and Game Theory · Computer Science 2023-07-11 Dávid Csercsik , Eduard Jorswieck

We consider problems of parameter estimation where design variables can be actively optimized to maximize information gain. To this end, we introduce JADAI, a framework that jointly amortizes Bayesian adaptive design and inference by…

Inspired by the recent developments in the field of Spectrum Auctions, we have tried to provide a comprehensive framework for the complete procedure of Spectrum Licensing. We have identified the various issues the Governments need to decide…

Computer Science and Game Theory · Computer Science 2009-02-19 Devansh Dikshit , Y. Narahari

Understanding bidding behavior in multi-unit auctions remains an ongoing challenge for researchers. Despite their widespread use, theoretical insights into the bidding behavior, revenue ranking, and efficiency of commonly used multi-unit…

Computer Science and Game Theory · Computer Science 2024-08-09 Peyman Khezr , Kendall Taylor

In multi-hop secondary networks, bidding strategies for spectrum auction, route selection and relaying incentives should be jointly considered to establish multi-hop communication. In this paper, a framework for joint resource bidding and…

Computer Science and Game Theory · Computer Science 2016-11-17 Beatriz Lorenzo , Ivana Kovacevic , Ana Peleteiro , Francisco J. Gonzalez-Castano , Juan C. Burguillo

We consider the "Offline Ad Slot Scheduling" problem, where advertisers must be scheduled to "sponsored search" slots during a given period of time. Advertisers specify a budget constraint, as well as a maximum cost per click, and may not…

Computer Science and Game Theory · Computer Science 2008-01-21 Jon Feldman , S. Muthukrishnan , Evdokia Nikolova , Martin Pal

Optimal mechanism design enjoys a beautiful and well-developed theory, and also a number of killer applications. Rules of thumb produced by the field influence everything from how governments sell wireless spectrum licenses to how the major…

Computer Science and Game Theory · Computer Science 2014-09-23 Tim Roughgarden

Online recommendation and advertising are two major income channels for online recommendation platforms (e.g. e-commerce and news feed site). However, most platforms optimize recommending and advertising strategies by different teams…

Information Retrieval · Computer Science 2020-06-22 Xiangyu Zhao , Xudong Zheng , Xiwang Yang , Xiaobing Liu , Jiliang Tang

We analyze the problem of how to optimally bid for ad spaces in online ad auctions. For this we consider the general case of multiple ad campaigns with overlapping targeting criteria. In our analysis we first characterize the structure of…

Optimization and Control · Mathematics 2020-04-16 Erik Tillberg , Peter Marbach , Ravi Mazumdar

Online bidding serves as a fundamental information system in mobile ecosystems, facilitating real-time ad allocation across billions of devices while optimizing both platform performance and user experience through data-driven decision…

Computer Science and Game Theory · Computer Science 2026-01-07 Huanyu Yan , Yu Huo , Min Lu , Weitong Ou , Xingyan Shi , Ruihe Shi , Xiaoying Tang

On ad exchange platforms the place for advertisement is sold through different kinds of auctions. However, it is not uncommon the situation where the seller repeatedly encounters only one buyer, thus the posted price auction degenerates…

Computer Science and Game Theory · Computer Science 2019-02-05 Nikita Kalinin

Today's top advertisers typically manage hundreds of campaigns simultaneously and consistently launch new ones throughout the year. A crucial challenge for marketing managers is determining the optimal allocation of limited budgets across…

Machine Learning · Statistics 2024-09-04 Lin Ge , Yang Xu , Jianing Chu , David Cramer , Fuhong Li , Kelly Paulson , Rui Song

To mitigate privacy leakage and performance issues in personalized advertising, this paper proposes a framework that integrates federated learning and differential privacy. The system combines distributed feature extraction, dynamic privacy…

Cryptography and Security · Computer Science 2025-07-17 Xiang Li , Yifan Lin , Yuanzhe Zhang

Online bidding and auction are crucial aspects of the online advertising industry. Conventionally, there is only one slot for ad display and most current studies focus on it. Nowadays, multi-slot display advertising is gradually becoming…

Computer Science and Game Theory · Computer Science 2024-03-06 Zhen Gong , Lvyin Niu , Yang Zhao , Miao Xu , Zhenzhe Zheng , Haoqi Zhang , Zhilin Zhang , Fan Wu , Rongquan Bai , Chuan Yu , Jian Xu , Bo Zheng

Multi-access edge computing (MEC) is one of the enabling technologies for high-performance computing at the edge of the 6 G networks, supporting high data rates and ultra-low service latency. Although MEC is a remedy to meet the growing…

Computer Science and Game Theory · Computer Science 2024-02-08 Ummy Habiba , Setareh Maghsudi , Ekram Hossain
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