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In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…

Disordered Systems and Neural Networks · Physics 2016-09-30 Christopher Lynn , Daniel D. Lee

Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…

Social and Information Networks · Computer Science 2019-07-03 Federico Corò , Emilio Cruciani , Gianlorenzo D'Angelo , Stefano Ponziani

Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

Content popularity prediction has been extensively studied due to its importance and interest for both users and hosts of social media sites like Facebook, Instagram, Twitter, and Pinterest. However, existing work mainly focuses on modeling…

Computer Vision and Pattern Recognition · Computer Science 2017-11-30 Wenjian Hu , Krishna Kumar Singh , Fanyi Xiao , Jinyoung Han , Chen-Nee Chuah , Yong Jae Lee

Most previous work on influence maximization in social networks is limited to the non-adaptive setting in which the marketer is supposed to select all of the seed users, to give free samples or discounts to, up front. A disadvantage of this…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks V. S. Lakshmanan

Modelling diffusion processes on dynamic contact networks is an important research area for epidemiology, marketing, cybersecurity, and ecology. However, current diffusion models cannot capture transmissions occurring for indirect…

Social and Information Networks · Computer Science 2019-06-10 Md Shahzamal

Many phenomena in real world social networks are interpreted as spread of influence between activated and non-activated network elements. These phenomena are formulated by combinatorial graphs, where vertices represent the elements and…

Discrete Mathematics · Computer Science 2024-03-01 Siavash Askari , Manouchehr Zaker

Given a network represented by a weighted directed graph G, we consider the problem of finding a bounded cost set of nodes S such that the influence spreading from S in G, within a given time bound, is as large as possible. The dynamic that…

Social and Information Networks · Computer Science 2015-02-23 Ferdinando Cicalese , Gennaro Cordasco , Luisa Gargano , Martin Milanic , Joseph Peters , Ugo Vaccaro

One key problem in network analysis is the so-called influence maximization problem, which consists in finding a set $S$ of at most $k$ seed users, in a social network, maximizing the spread of information from $S$. This paper studies a…

Computer Science and Game Theory · Computer Science 2020-03-19 Ruben Becker , Gianlorenzo D'Angelo , Hugo Gilbert

Influence maximization is the problem of finding the set of nodes of a network that maximizes the size of the outbreak of a spreading process occurring on the network. Solutions to this problem are important for strategic decisions in…

Physics and Society · Physics 2019-10-23 Sirag Erkol , Claudio Castellano , Filippo Radicchi

Influence maximization is the task of finding the smallest set of nodes whose activation in a social network can trigger an activation cascade that reaches the targeted network coverage, where threshold rules determine the outcome of…

Artificial Intelligence · Computer Science 2021-04-16 Manqing Ma , Gyorgy Korniss , Boleslaw K. Szymanski

While reigning models of diffusion have privileged the structure of a given social network as the key to informational exchange, real human interactions do not appear to take place on a single graph of connections. Using data collected from…

Social and Information Networks · Computer Science 2017-10-03 Lily Hu , Bryan Wilder , Amulya Yadav , Eric Rice , Milind Tambe

Information on social media spreads through an underlying diffusion network that connects people of common interests and opinions. This diffusion network often comprises multiple layers, each capturing the spreading dynamics of a certain…

Social and Information Networks · Computer Science 2024-10-08 Yan Xia , Ted Hsuan Yun Chen , Mikko Kivelä

Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…

Optimization and Control · Mathematics 2022-09-28 Vinicius Ferreira , Artur Pessoa , Thibaut Vidal

Propagation of contagion through networks is a fundamental process. It is used to model the spread of information, influence, or a viral infection. Diffusion patterns can be specified by a probabilistic model, such as Independent Cascade…

Data Structures and Algorithms · Computer Science 2014-08-28 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Social and Information Networks · Computer Science 2017-08-29 Siwar Jendoubi , Arnaud Martin

Inspired by the famous Target Set Selection problem, we propose a new discrete model to simultaneously spread two opinions within a social network and perform an initial study of its complexity. Here, we are given a social network, a…

Data Structures and Algorithms · Computer Science 2025-06-23 Dušan Knop , Šimon Schierreich , Ondřej Suchý

The influence maximization paradigm has been used by researchers in various fields in order to study how information spreads in social networks. While previously the attention was mostly on efficiency, more recently fairness issues have…

Social and Information Networks · Computer Science 2021-11-10 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi , Hugo Gilbert

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu