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Traditional viral marketing problems aim at selecting a subset of seed users for one single product to maximize its awareness in social networks. However, in real scenarios, multiple products can be promoted in social networks at the same…

Social and Information Networks · Computer Science 2016-07-05 Jiawei Zhang , Senzhang Wang , Qianyi Zhan , Philip S. Yu

We study the influence minimization problem: given a graph $G$ and a seed set $S$, blocking at most $b$ nodes or $b$ edges such that the influence spread of the seed set is minimized. This is a pivotal yet underexplored aspect of network…

Databases · Computer Science 2024-12-06 Jiadong Xie , Fan Zhang , Kai Wang , Jialu Liu , Xuemin Lin , Wenjie Zhang

Given a hypergraph, influence maximization (IM) is to discover a seed set containing $k$ vertices that have the maximal influence. Although the existing vertex-based IM algorithms perform better than the hyperedge-based algorithms by…

Social and Information Networks · Computer Science 2024-06-05 Lingling Zhang , Hong Jiang , Ye Yuan , Guoren Wang

Influence maximization(IM) problem is to find a seed set in a social network which achieves the maximal influence spread. This problem plays an important role in viral marketing. Numerous models have been proposed to solve this problem.…

Social and Information Networks · Computer Science 2015-10-22 Yaxuan Wang , Hongzhi Wang , Jianzhong Li

Influence maximization (IM) aims to find seed users on an online social network to maximize the spread of information about a target product through word-of-mouth propagation among all users. Prior IM methods mostly focus on maximizing the…

Social and Information Networks · Computer Science 2024-02-27 Ying Wang , Yanhao Wang

While influence maximization in social networks has been studied extensively in computer science community for the last decade the focus has been on the progressive influence models, such as independent cascade (IC) and Linear threshold…

Social and Information Networks · Computer Science 2018-06-19 Golshan Golnari , Amir Asiaee , Arindam Banerjee , Zhi-Li Zhang

We propose a distributionally robust model for the influence maximization problem. Unlike the classic independent cascade model \citep{kempe2003maximizing}, this model's diffusion process is adversarially adapted to the choice of seed set.…

Social and Information Networks · Computer Science 2022-02-23 Louis Chen , Divya Padmanabhan , Chee Chin Lim , Karthik Natarajan

The linear threshold model (LTM) has been used to study spread on single-layer networks defined by one inter-agent sensing modality and agents homogeneous in protocol. We define and analyze the heterogeneous multiplex LTM to study spread on…

Optimization and Control · Mathematics 2020-08-12 Yaofeng Desmond Zhong , Vaibhav Srivastava , Naomi Ehrich Leonard

The problem of finding optimal set of users for influencing others in the social network has been widely studied. Because it is NP-hard, some heuristics were proposed to find sub-optimal solutions. Still, one of the commonly used assumption…

Social and Information Networks · Computer Science 2014-11-24 Radosław Michalski , Tomasz Kajdanowicz , Piotr Bródka , Przemysław Kazienko

With the advancement of computational network science, its research scope has significantly expanded beyond static graphs to encompass more complex structures. The introduction of streaming, temporal, multilayer, and hypernetwork approaches…

Social and Information Networks · Computer Science 2024-05-29 Michał Czuba , Mateusz Nurek , Damian Serwata , Yu-Xuan Qiu , Mingshan Jia , Katarzyna Musial , Radosław Michalski , Piotr Bródka

Influence Maximization (IM) aims to find a given number of "seed" vertices that can effectively maximize the expected spread under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms are…

Distributed, Parallel, and Cluster Computing · Computer Science 2024-10-21 Gökhan Göktürk , Kamer Kaya

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

Social networks have increasingly become important and popular in modern times. Moreover, the influence of social networks plays a vital role in various organizations including government organizations, academic research or corporate…

Social and Information Networks · Computer Science 2022-03-01 WC Yeh , CL Huang , TY Hsu , Z Liu , SY Tan

With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a…

Social and Information Networks · Computer Science 2013-10-10 Kumar Gaurav , Bartlomiej Blaszczyszyn , Holger Paul Keeler

Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster…

Social and Information Networks · Computer Science 2022-12-23 Abida Sadaf , Luke Mathieson , Piotr Bródka , Katarzyna Musial

Identifying the most influential nodes in information networks has been the focus of many research studies. This problem has crucial applications in various contexts, such as controlling the propagation of viruses or rumours in real-world…

Social and Information Networks · Computer Science 2022-08-30 Ahmad Asgharian Rezaei , Justin Munoz , Mahdi Jalili , Hamid Khayyam

Influence maximization (IM) is the problem of finding a seed vertex set that maximizes the expected number of vertices influenced under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms…

Social and Information Networks · Computer Science 2021-05-11 Gokhan Gokturk , Kamer Kaya

In this paper, we tackle a challenging problem inherent in a series of applications: tracking the influential nodes in dynamic networks. Specifically, we model a dynamic network as a stream of edge weight updates. This general model…

Social and Information Networks · Computer Science 2017-08-25 Yu Yang , Zhefeng Wang , Jian Pei , Enhong Chen

Diffusion is a fundamental graph process, underpinning such phenomena as epidemic disease contagion and the spread of innovation by word-of-mouth. We address the algorithmic problem of finding a set of k initial seed nodes in a network so…

Data Structures and Algorithms · Computer Science 2016-06-23 Christian Borgs , Michael Brautbar , Jennifer Chayes , Brendan Lucier

Detecting spreading outbreaks in social networks with sensors is of great significance in applications. Inspired by the formation mechanism of human's physical sensations to external stimuli, we propose a new method to detect the influence…

Physics and Society · Physics 2017-02-08 Sen Pei , Shaoting Tang , Zhiming Zheng