Related papers: Targeted Advertising in Elections

With the growing collection of sales and marketing data and depth of detailed knowledge of consumer habits and trends, firms are gaining the capability to discern customers of other firms from the potential market of uncommitted consumers.…

We investigate large-scale effects induced by external fields, phenomenologically interpreted as mass media, in multiagent models evolving with the microscopic dynamics of the binary naming game. In particular, we show that a single…

Numerous models in opinion dynamics focus on the temporal dynamics within a single electoral unit (e.g., country). The empirical observations, on the other hand, are often made across multiple electoral units (e.g., polling stations) at a…

We propose a general framework for strategic voting when a voter may lack knowledge about other votes or about other voters' knowledge about her own vote. In this setting we define notions of manipulation and equilibrium. We also model…

A community of agents is subject to a stream of messages, which are represented as points on a plane of issues. Messages are sent by media and by agents themselves. Messages from media shape the public opinion. They are unbiased, i.e.…

We address formally the problem of opinion dynamics when the agents of a social network (e.g., consumers) are not only influenced by their neighbors but also by an external influential entity referred to as a marketer. The influential…

This paper offers a framework for the study of strategic behavior in proxy voting, where non-active voters delegate their votes to active voters. We further study how proxy voting affects the strategic behavior of non-active voters and…

Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…

We introduce the confident voter model, in which each voter can be in one of two opinions and can additionally have two levels of commitment to an opinion --- confident and unsure. Upon interacting with an agent of a different opinion, a…

In this work, we are interested on the analysis of competing marketing campaigns between an incumbent who dominates the market and a challenger who wants to enter the market. We are interested in (a) the simultaneous decision of how many…

Consumer behavior under social influence is a well-known phenomenon and computer scientists and economists are prevalently trying to analyze the dynamics behind decision making during the consumption process through agent-based modeling…

Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…

Modeling what makes an advertisement persuasive, i.e., eliciting the desired response from consumer, is critical to the study of propaganda, social psychology, and marketing. Despite its importance, computational modeling of persuasion in…

A key promise of democratic voting is that, by accounting for all constituents' preferences, it produces decisions that benefit the constituency overall. It is alarming, then, that all deterministic voting rules have unbounded distortion:…

We consider a setting with agents that have preferences over alternatives and are partitioned into disjoint districts. The goal is to choose one alternative as the winner using a mechanism which first decides a representative alternative…

We consider two-alternative elections where voters' preferences depend on a state variable that is not directly observable. Each voter receives a private signal that is correlated to the state variable. Voters may be "contingent" with…

We study strategic candidate positioning in multidimensional spatial-voting elections. Voters and candidates are represented as points in $\mathbb{R}^d$, and each voter supports the candidate that is closest under a distance induced by an…

We focus on the following natural question: is it possible to influence the outcome of a voting process through the strategic provision of information to voters who update their beliefs rationally? We investigate whether it is…

While manipulative attacks on elections have been well-studied, only recently has attention turned to attacks that account for geographic information, which are extremely common in the real world. The most well known in the media is…

This paper is concerned with online targeted advertising on social networks. The main technical task we address is to estimate the activation probability for user pairs, which quantifies the influence one user may have on another towards…