Related papers: Targeted Advertising in Elections
Nowadays, in societies threatened by atomization, selfishness, short-term thinking, and alienation from political life, there is a renewed debate about classical questions concerning the quality of democratic decision-making. In this work a…
We develop a model of electoral accountability with mainstream and alternative media. In addition to regular high- and low-competence types, the incumbent may be an aspiring autocrat who controls the mainstream media and will subvert…
This paper models legislative decision-making with an agenda setter who can propose policies sequentially, tailoring each proposal to the status quo that prevails after prior votes. Voters are sophisticated and the agenda setter cannot…
Political campaigns are increasingly turning to digital advertising to reach voters. These platforms empower advertisers to target messages to platform users with great precision, including through inferences about those users' political…
With the emergence of new online channels and information technology, digital advertising tends to substitute more and more to traditional advertising by offering the opportunity to companies to target the consumers/users that are really…
Social marketing is becoming increasingly important in contemporary business. Central to social marketing is quantifying how consumers choose between alternatives and how they influence each other. This work considers a new but simple…
Targeted advertising has transformed the marketing landscape for a wide variety of businesses, by creating new opportunities for advertisers to reach prospective customers by delivering personalised ads, using an infrastructure of a number…
Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging…
Many networks do not live in isolation but are strongly interacting, with profound consequences on their dynamics. Here, we consider the case of two interacting social networks and, in the context of a simple model, we address the case of…
Limited transparency in targeted advertising on online content delivery platforms can breed mistrust for both viewers (of the content and ads) and advertisers. This user study (n=864) explores how explanations for targeted ads can bridge…
In this paper, we propose a new averaging model for modeling the competitive influence of $K$ candidates among $n$ voters in an election process. For such an influence propagation model, we address the question of how many seeded voters a…
Influence campaigns in online social networks are often run by organizations, political parties, and nation states to influence large audiences. These campaigns are employed through the use of agents in the network that share persuasive…
Text-to-image models are appealing for customizing visual advertisements and targeting specific populations. We investigate this potential by examining the demographic bias within ads for different ad topics, and the disparate level of…
Advertisement and propaganda have changed continuously in the past decades, mainly due to the people's interactions at online platforms and social networks, and operate nowadays reaching a highly specific online audience instead targeting…
Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic…
We examine the effects of introducing a political outsider to the nomination process leading to an election. To this end, we develop a sequential game where politicians -- insiders and outsiders -- make a platform offer to a party, and…
What role do non-elected bureaucrats play when elections provide imperfect accountability and create incentives for pandering? We develop a model where politicians and bureaucrats interact to implement policy. Both can either be good,…
This study considers a simple variation of the voter model with two competing parties. In particular, we represent the case of political elections, where people can choose to support one of the two candidates or to remain neutral. People…
This paper initiates the study of the testable implications of choice data in settings where agents have privacy preferences. We adapt the standard conceptualization of consumer choice theory to a situation where the consumer is aware of,…
In the new digital age, information is available in large quantities. Since information consumes primarily the attention of its recipients, the scarcity of attention is becoming the main limiting factor. In this study, we investigate the…