Related papers: Targeted Advertising in Elections
We study how privacy technologies affect user and advertiser behavior in a simple economic model of targeted advertising. In our model, a consumer first decides whether or not to buy a good, and then an advertiser chooses an advertisement…
Social media has been a paramount arena for election campaigns for political actors. While many studies have been paying attention to the political campaigns related to partisanship, politicians also can conduct different campaigns…
Online social networks are used to diffuse opinions and ideas among users, enabling a faster communication and a wider audience. The way in which opinions are conditioned by social interactions is usually called social influence. Social…
In an election, we are given a set of voters, each having a preference list over a set of candidates, that are distributed on a social network. We consider a scenario where voters may change their preference lists as a consequence of the…
Political advertising on digital platforms has grown dramatically in recent years as campaigns embrace new ways of targeting supporters and potential voters. Previous scholarship shows that digital advertising has both positive effects on…
Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…
Social media platforms are currently the main channel for political messaging, allowing politicians to target specific demographics and adapt based on their reactions. However, making this communication transparent is challenging, as the…
Slanted news coverage strongly affects public opinion. This is especially true for coverage on politics and related issues, where studies have shown that bias in the news may influence elections and other collective decisions. Due to its…
This article discusses a problem that has received scant attention in literature: microtargeted propaganda by foreign actors. Microtargeting involves collecting information about people, and using that information to show them targeted…
Often times, a candidate's attractiveness is directly associated with his clear ideologies and opinions on various policies and social issues. Using the ideas of stochastic differential equations and Ornstein-Uhlenbeck Process, we develop a…
Audience interest, demography, purchase behavior and other possible classifications are ex- tremely important factors to be carefully studied in a targeting campaign. This information can help advertisers and publishers deliver…
We study the problem of election control through social influence when the manipulator is allowed to use the locations that she acquired on the network for sending \emph{both} positive and negative messages on \emph{multiple} candidates,…
Election control considers the problem of an adversary who attempts to tamper with a voting process, in order to either ensure that their favored candidate wins (constructive control) or another candidate loses (destructive control). As…
An increasing number of politicians are relying on cheaper, easier to access technologies such as online social media platforms to communicate with their constituency. These platforms present a cheap and low-barrier channel of communication…
Presidential debates are viewed as providing an important public good by revealing information on candidates to voters. We consider an endogenous model of presidential debates in which an incumbent and a challenger (who is privately…
We undertake a formal study of the value of targeting data to an advertiser. As expected, this value is increasing in the utility difference between realizations of the targeting data and the accuracy of the data, and depends on the…
In the past, the Voter Model has been explicitly used to model the impact of propaganda on a dynamic, interconnected population, and certain factors have been identified that influence the behavior of voters when under outside influence.…
Advertising is a crucial component of marketing and an important way for companies to raise awareness of goods and services in the marketplace. Advertising campaigns are designed to convey a marketing image or message to an audience of…
The flourishing of fake news is favored by recommendation algorithms of online social networks which, based on previous users activity, provide content adapted to their preferences and so create filter bubbles. We introduce an analytically…
An agenda-setter repeatedly proposes a spatial policy to voters until some proposal is accepted. Voters have distinct but correlated preferences and receive private signals about the common state. I investigate whether the agenda-setter…