Related papers: Google Search Advertising after Dobbs v. Jackson
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
As commerce shifts to digital marketplaces, platforms increasingly monetize traffic through Sponsored Shopping auctions. Unlike classic ``Sponsored Search", where an advertiser typically bids for a single link, these settings involve…
U.S. discrimination law can impose liability on firms that fail to adopt a less discriminatory alternative (LDA): a decision policy that achieves the same business objectives while reducing disparate impact on legally protected groups.…
This paper reports on an audit study of generative AI systems (ChatGPT, Bing Chat, and Perplexity) which investigates how these new search engines construct responses and establish authority for topics of public importance. We collected…
Programmatic advertising consists in automated auctioning of digital ad space. Every time a user requests a web page, placeholders on the page are populated with ads from the highest-bidding advertisers. The bids are typically based on…
Integrating Google's Topics API into the digital advertising ecosystem represents a significant shift toward privacy-conscious advertising practices. This article analyses the implications of implementing Topics API on ad networks, focusing…
Fact-checking-specific search tools such as Google Fact Check are a promising way to combat misinformation on social media, especially during events bringing significant social influence, such as the COVID-19 pandemic and the U.S.…
Researchers rely on academic Web search engines to find scientific sources, but search engine mechanisms may selectively present content that aligns with biases embedded in queries. This study examines whether confirmation biased queries…
To comply with data protection regulations such as the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), websites widely deploy cookie consent banners to collect users' privacy preferences. In…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be…
Internet search companies sell advertisement slots based on users' search queries via an auction. Advertisers have to determine how to place bids on the keywords of their interest in order to maximize their return for a given budget: this…
The United States of America has been the worst affected country in terms of the number of cases and deaths on account of the severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) or COVID-19, a highly transmissible and pathogenic…
In classical causal inference, inferring cause-effect relations from data relies on the assumption that units are independent and identically distributed. This assumption is violated in settings where units are related through a network of…
Political campaigns are increasingly turning to digital advertising to reach voters. These platforms empower advertisers to target messages to platform users with great precision, including through inferences about those users' political…
When reviewing a job application letter, going on a first date, or considering doing business with someone, the first thing many people do is entering the person's name in a search engine. A search engine can point searchers to information…
Large language models rely on web-scraped text for training; concurrently, content creators are increasingly blocking AI crawlers to retain control over their data. We analyze crawler restrictions across the top one million most-visited…
Social advertising (or social promotion) is an effective approach that produces a significant cascade of adoption through influence in the online social networks. The goal of this work is to optimize the ad allocation from the platform's…
Search query suggestions affect users' interactions with search engines, which then influences the information they encounter. Thus, bias in search query suggestions can lead to exposure to biased search results and can impact opinion…
Americans are increasingly relying on crowdfunding to pay for the costs of healthcare. In medical crowdfunding, online platforms allow individuals to appeal to social networks to request donations for health and medical needs. Users are…
Search-engine date filters are widely used to enforce pre-cutoff retrieval in retrospective evaluations of search-augmented forecasters. We show this approach is unreliable across two major search engines: auditing Google Search's before:…