Related papers: Google Search Advertising after Dobbs v. Jackson
With the 2022 US midterm elections approaching, conspiratorial claims about the 2020 presidential elections continue to threaten users' trust in the electoral process. To regulate election misinformation, YouTube introduced policies to…
How different are search engines? The search engine wars are a favorite topic of on-line analysts, as two of the biggest companies in the world, Google and Microsoft, battle for prevalence of the web search space. Differences in search…
Sponsored search auctions are commonly modeled as an assignment of a fixed set of slots (positions) to a set of advertisers, with welfare maximization being reducible to a standard matching problem. Motivated by modern ad formats, we study…
Being able to check whether an online advertisement has been targeted is essential for resolving privacy controversies and implementing in practice data protection regulations like GDPR, CCPA, and COPPA. In this paper we describe the…
The recently introduced General Data Protection Regulation (GDPR) requires that when obtaining information online that could be used to identify individuals, their consents must be obtained. Among other things, this affects many common…
In today's high-choice media environment, search engines play an integral role in informing individuals and societies about the latest events. The importance of search algorithms is even higher at the time of crisis, when users search for…
In the shadow of the digital revolution, the insidious issue of human trafficking has found new breeding grounds within the realms of social media and online job boards. Previous research efforts have predominantly centered on identifying…
Third party advertising and tracking (A&T) are pervasive across the web, yet user exposure varies significantly with browser choice, browsing location, and hosting jurisdiction. We systematically study how these three factors shape tracking…
The European Union's General Data Protection Regulation (GDPR) requires websites to ask for consent to the use of cookies for \emph{specific purposes}. This enlarges the relevant design space for consent dialogs. Websites could try to…
Ads Content Safety at Google requires classifying billions of ads for Google Ads content policies. Consistent and accurate policy enforcement is important for advertiser experience and user safety and it is a challenging problem, so there…
Vagueness and ambiguity in privacy policies threaten the ability of consumers to make informed choices about how businesses collect, use, and share their personal information. The California Consumer Privacy Act (CCPA) of 2018 was intended…
The California Consumer Protection Act (CCPA) gives users the right to opt-out of sale of their personal information, but prior work has found that opt-out mechanisms provided under this law result in very low opt-out rates. Privacy signals…
The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…
Many mobile apps' business model is based on sharing user data with ad networks to deliver personalized ads. The California Consumer Privacy Act (CCPA) gives California residents a right to opt out. In two experiments we evaluate to which…
Many companies rely on advertising platforms such as Google, Facebook, or Instagram to recruit a large and diverse applicant pool for job openings. Prior works have shown that equitable bidding may not result in equitable outcomes due to…
Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…
Major search engines deploy personalized Web results to enhance users' experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on…
Advances in data analytics bring with them civil rights implications. Data-driven and algorithmic decision making increasingly determine how businesses target advertisements to consumers, how police departments monitor individuals or…
When it comes to search engines, users generally prefer Google. Our study aims to find the differences between the results found in Google compared to other search engines. We compared the top 10 results from Google, Bing, DuckDuckGo, and…
The online advertising industry continues to grow and accounts for over 40% of global advertising spending. Online display advertising consists of images and text, and advertisers maximize sales revenue by contacting consumers through…