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Content monetization on social media fuels a growing influencer economy. Influencer marketing remains largely undisclosed or inappropriately disclosed on social media. Non-disclosure issues have become a priority for national and…

This study investigates how media influence and educational resources shape individual engagement with cryptocurrencies. As digital assets become increasingly mainstream, social media platforms, influencers, and financial analysts play a…

Recent years have seen a new form of advertisement campaigns emerge: those involving so-called social media influencers. These influencers accept money in return for promoting products via their social media feeds. Although this constitutes…

The rapid dissemination of information through digital platforms has revolutionized the way we access and consume news and information, particularly in the realm of finance. However, this digital age has also given rise to an alarming…

How can individual agents coordinate their actions to achieve a shared objective in distributed systems? This challenge spans economic, technical, and sociological domains, each confronting scalability, heterogeneity, and conflicts between…

YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…

We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…

Crypto Key Opinion Leaders (KOLs) shape Web3 narratives and retail investment behaviour. In volatile, high-risk markets, their credibility becomes a key determinant of their influence on followers. Yet prior research has focused on…

Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…

Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content.…

This study proposes content and interaction analysis techniques for a large repository created from social media content. Though we have presented our study for a large platform dedicated to discussions around financial topics, the proposed…

Social media has transformed the advertising landscape, becoming an essential tool for reaching and connecting with consumers. Its sharing and engagement features amplify brand exposure, while its cost-effective options provide businesses…

In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…

Financial literacy and financial education are important components of modern life. The importance of financial literacy is increasing for financial consumers because of the weakening of both government and employer-based retirement…

This paper presents a data-driven mean-field approach to model the popularity dynamics of users seeking public attention, i.e., influencers. We propose a novel analytical model that integrates individual activity patterns, expertise in…

This article examines public exposure to and perceptions of deepfakes based on insights from a nationally representative survey of 1403 UK adults. The survey is one of the first of its kind since recent improvements in deepfake technology…

There is a general consensus of the good sensing and novelty characteristics of Twitter as an information media for the complex financial market. This paper investigates the permeability of Twittersphere, the total universe of Twitter users…

Cryptocurrencies are a type of digital money meant to provide security and anonymity while using cryptography techniques. Although cryptocurrencies represent a breakthrough and provide some important benefits, their usage poses some risks…

This paper presents a longitudinal study of more than ten years of activity on Instagram consisting of over a million posts by 400 content creators from four countries: the US, Brazil, Netherlands and Germany. Our study shows differences in…

Since the advent of the internet, communication paradigms have continuously evolved, resulting in a present-day landscape where the dynamics of information dissemination have undergone a complete transformation compared to the past. In this…