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This paper investigates how political campaigns engaged UK football fan communities on Twitter in the aftermath of the Brexit Referendum (2016-2017). Football fandom, with its strong collective identities and tribal behaviours, offers…
Social media include diverse interaction metrics related to user popularity, the most evident example being the number of user followers. The latter has raised concerns about the credibility of the posts by the most popular creators.…
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…
Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, they are regularly abused by corrupt users. One of these nefarious…
The recent proliferation of Electronic Commerce (E-commerce) has been further escalated by multifaceted emerging payment solutions such as cryptocurrencies, mobile, peer-to-peer (P2P) and social media payment platforms. While these…
During the last few years, there has been an upsurge of social media influencers who are part of the adult entertainment industry, referred to as Performers. To monetize their online presence, Performers often engage in practices which…
A UK-based online questionnaire investigating aspects of usage of user-generated media (UGM), such as Facebook, LinkedIn and Twitter, attracted 587 participants. Results show a high degree of engagement with social networking media such as…
Misinformation is "sticky" in nature, requiring a considerable effort to undo its influence. One such effort is debunking or exposing the falsity of information. As an abundance of misinformation is on social media, platforms do bear some…
Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
Social networking and micro-blogging services, such as Twitter, play an important role in sharing digital information. Despite the popularity and usefulness of social media, there have been many instances where corrupted users found ways to…
Distrust of public serving institutions and anti-establishment views are on the rise (especially in the U.S.). As people turn to social media for information, it is imperative to understand whether and how social media environments may be…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
The rise of fake news in the past decade has brought with it a host of consequences, from swaying opinions on elections to generating uncertainty during a pandemic. A majority of methods developed to combat disinformation either focus on…
With the rise in use of social media to promote branded products, the demand for effective influencer marketing has increased. Brands are looking for improved ways to identify valuable influencers among a vast catalogue; this is even more…
The increased popularity and ubiquitous availability of online social networks and globalised Internet access have affected the way in which people share content. The information that users willingly disclose on these platforms can be used…
Like other social media, TikTok is embracing its use as a search engine, developing search products to steer users to produce searchable content and engage in content discovery. Their recently developed product search recommendations are…
Social media influencers account for a growing share of marketing worldwide. We demonstrate the existence of a novel form of market failure in this advertising market: influencer cartels, where groups of influencers collude to increase…
Recent studies have confirmed a growing trend, especially among youngsters, of using Online Social Media as favourite information platform at the expense of traditional mass media. Indeed, they can easily reach a wide audience at a high…
Researchers use information about the amount of time people spend on digital media for numerous purposes. While social media platforms commonly do not allow external access to measure the use time directly, a usual alternative method is to…
We describe a methodology of rating the influence of a Twitter ac-count in this famous microblogging service. We then evaluate it over real ac-counts, under the belief that influence is not only a matter of quantity (amount of followers),…