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Sharenting, the practice of parents sharing content about their children on social media platforms, has become increasingly common, raising concerns about children's privacy and safety online. This study investigates children's exposure on…
Microblogging is a very popular Internet activity that informs and entertains great multitudes of people world-wide via quickly and scalably disseminated terse messages containing all kinds of newsworthy utterances. Even though…
In March 2025, Meta announced a new AI system to rank the order of the comments shown to Instagram users. With existing research showing how feed personalization systems can lead to increased polarization, the introduction of this new…
As we shift more of our lives into the virtual domain, the volume of data shared on the web keeps increasing and presents a threat to our privacy. This works contributes to the understanding of privacy implications of such data sharing by…
Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international…
The exchange of personal information in digital environments poses significant risks, including identity theft, privacy breaches, and data misuse. Addressing these challenges requires a deep understanding of user behavior and mental models…
We study how users of multiple online social networks (OSNs) employ and share information by studying a common user pool that use six OSNs - Flickr, Google+, Instagram, Tumblr, Twitter, and YouTube. We analyze the temporal and topical…
Social Network Sites (SNSs) like Facebook or Instagram are spaces where people expose their lives to wide and diverse audiences. This practice can lead to unwanted incidents such as reputation damage, job loss or harassment when pieces of…
Instagram has become a key platform for global food brands to engage diverse audiences through visual storytelling. While previous research emphasizes content-based strategies, this study bridges the gap between content and context by…
The rapid growth of social media as a news platform has raised significant concerns about the influence and societal impact of biased and unreliable news on these platforms. While much research has explored user engagement with news on…
The web is global, but privacy laws differ by country. Which set of privacy rules do websites follow? We empirically study this question by detecting and analyzing cookie notices in an automated way. We crawl 1,500 European, American, and…
In today's digital age, images have emerged as powerful tools for politicians to engage with their voters on social media platforms. Visual content possesses a unique emotional appeal that often leads to increased user engagement. However,…
We study how political polarization is reflected in the social media posts used by media outlets to promote their content online. In particular, we track the Twitter posts of several media outlets over the course of more than three years…
Online platforms such as YouTube, Instagram heavily rely on recommender systems to decide what content to present to users. Producers, in turn, often create content that is likely to be recommended to users and have users engage with it. To…
Popular social media platforms TikTok, Facebook and Instagram allow third-parties to run targeted advertising campaigns on sensitive attributes in-platform. These ads are interactive by default, meaning users can comment or ``react'' (e.g.,…
Instagram has become a great venue for amateur and professional photographers alike to showcase their work. It has, in other words, democratized photography. Generally, photographers take thousands of photos in a session, from which they…
Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…
Commencing as a photo-sharing platform, Instagram has since become multifaceted, accommodating diverse art forms, with poetry emerging as a prominent one. However, the academic understanding of Instagram's poetry community is limited, yet…
The COVID-19 pandemic is not only having a heavy impact on healthcare but also changing people's habits and the society we live in. Countries such as Italy have enforced a total lockdown lasting several months, with most of the population…