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The rise of social media financial influencers (finfluencers) has significantly transformed the personal finance landscape, making financial advice and insights more accessible to a broader and younger audience. By leveraging digital…
The proliferation of Internet-enabled devices and services has led to a shifting balance between digital and analogue aspects of our everyday lives. In the face of this development there is a growing demand for the study of privacy hazards,…
During the last few years, there has been an upsurge of social media influencers who are part of the adult entertainment industry, referred to as Performers. To monetize their online presence, Performers often engage in practices which…
In June 2024, X/Twitter changed likes' visibility from public to private, offering a rare, platform-level opportunity to study how the visibility of engagement signals affects users' behavior. Here, we investigate whether hiding liker…
The rise of influencer marketing has blurred boundaries between organic content and sponsored content, making the enforcement of legal rules relating to transparency challenging. Effective regulation requires applying legal knowledge with a…
Impersonators are playing an important role in the production and propagation of the content on Online Social Networks, notably on Instagram. These entities are nefarious fake accounts that intend to disguise a legitimate account by making…
This research aims to investigate the impact of users' privacy awareness on their self-disclosing behavior. Our primary research question is to investigate how young social media users feel about the benefits and risks of disclosing…
Synthetic data is increasingly used to support research without exposing sensitive user content. Social media data is one of the types of datasets that would hugely benefit from representative synthetic equivalents that can be used to…
As teenage use of social media platform continues to proliferate, so do concerns about teenage privacy and safety online. Prior work has established that privacy on networked publics, such as social media, is complex, requiring users to…
Influencing a target audience through social media content has become a new focus of interest for marketing leaders. While a large amount of heterogeneous data is produced by influencers on a daily basis, professionals in the influ-encer…
We present an analysis of 12 million instances of privacy-relevant reviews publicly visible on the Google Play Store that span a 10 year period. By leveraging state of the art NLP techniques, we examine what users have been writing about…
Different countries have different privacy regulatory models. These models impact the perspectives and laws surrounding internet privacy. However, little is known about how effective the regulatory models are when it comes to limiting…
The increasing popularity of social media has attracted a huge number of people to participate in numerous activities on a daily basis. This results in tremendous amounts of rich user-generated data. This data provides opportunities for…
In the last decade, the United States has lost more than 500,000 people from an overdose involving prescription and illicit opioids making it a national public health emergency (USDHHS, 2017). Medical practitioners require robust and timely…
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…
Today, targeted online advertising relies on unique identifiers assigned to users through third-party cookies--a practice at odds with user privacy. While the web and advertising communities have proposed solutions that we refer to as…
Public digital conversation around major sporting events takes place within a hybrid system in which journalists and the media compete with new intermediaries, including influencers, to gain greater visibility and engage with audiences.…
In the last decade, Social Media platforms such as Twitter have gained importance in the various marketing strategies of companies. This work aims to examine the presence of influential content on a textual level, by investigating…
The Digital Services Act (DSA) introduces harmonized rules for content moderation and platform governance in the European Union, mandating robust compliance mechanisms, particularly for very large online platforms and search engines. This…
Multiple official languages within a country along with languages common with other countries demand content consistency in both shared and unshared languages during information sharing. However, inconsistency due to conflict in content…