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Because of the spread of the Internet, social platforms become big data pools. From there we can learn about the trends, culture and hot topics. This project focuses on analyzing the data from Instagram. It shows the relationship of…
How can individual agents coordinate their actions to achieve a shared objective in distributed systems? This challenge spans economic, technical, and sociological domains, each confronting scalability, heterogeneity, and conflicts between…
Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…
Thanks to the availability of large online data sets, it has become possible to quantify success in different fields of human endeavour. The study presented here contributes to this literature in evaluating the effect of social media…
Online advertising is the major source of income for a large portion of Internet Services. There exists a body of literature aiming at optimizing ads engagement, understanding the privacy and ethical implications of online advertising, etc.…
Existing constructs for privacy concerns and behaviors do not adequately model deviations between user attitudes and behaviors. Although a number of studies have examined supposed deviations from rationality by online users, true…
Microblogging platforms constitute a popular means of real-time communication and information sharing. They involve such a large volume of user-generated content that their users suffer from an information deluge. To address it, numerous…
Although news negativity is often studied, missing is comparative evidence on the prevalence of and engagement with negative political and non-political news posts on social media. We use 6,081,134 Facebook posts published between January…
Cyberbullying is a growing problem affecting more than half of all American teens. The main goal of this paper is to investigate fundamentally new approaches to understand and automatically detect incidents of cyberbullying over images in…
Unlike traditional media, social media typically provides quantified metrics of how many users have engaged with each piece of content. Some have argued that the presence of these cues promotes the spread of misinformation. Here we…
Today, online privacy is the domain of regulatory measures and privacy-enhancing technologies. Transparency in the form of external and public assessments has been proposed for improving privacy and security because it exposes otherwise…
Selfies have become increasingly fashionable in the social media era. People are willing to share their selfies in various social media platforms such as Facebook, Instagram and Flicker. The popularity of selfie have caught researchers'…
The purpose of this study is to examine Olympic champions' characteristics on Instagram to first understand whether differences exist between male and female athletes and then to find possible correlations between these characteristics. We…
As influencers play considerable roles in social media marketing, companies increase the budget for influencer marketing. Hiring effective influencers is crucial in social influencer marketing, but it is challenging to find the right…
Identity spans multiple dimensions; however, the relative salience of a dimension of identity can vary markedly from person to person. Furthermore, there is often a difference between one's internal identity (how salient different aspects…
Online users generate tremendous amounts of data. To better serve users, it is required to share the user-related data among researchers, advertisers and application developers. Publishing such data would raise more concerns on user…
Celebrity endorsements are often sought to influence public opinion. We ask whether celebrity endorsement per se has an effect beyond the fact that their statements are seen by many, and whether on net their statements actually lead people…
Recommender systems underpin many of the personalized services in the online information & social media ecosystem. However, the assumptions in the research on content recommendations in domains like search, video, and music are often…
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…
Studies of online influence operations, coordinated efforts to disseminate and amplify disinformation, focus on forensic analysis of social networks or of publicly available datasets of trolls and bot accounts. However, little is known…