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Content monetization on social media fuels a growing influencer economy. Influencer marketing remains largely undisclosed or inappropriately disclosed on social media. Non-disclosure issues have become a priority for national and…
Online advertisements that masquerade as non-advertising content pose numerous risks to users. Such hidden advertisements appear on social media platforms when content creators or "influencers" endorse products and brands in their content.…
Recent years have seen a new form of advertisement campaigns emerge: those involving so-called social media influencers. These influencers accept money in return for promoting products via their social media feeds. Although this constitutes…
Guided by the Persuasion Knowledge Model and the Attribution Theory, this study investigates the perceived source expertise-product attribute congruence and sponsorship disclosure as pertinent factors affecting the communicative…
This paper characterizes the self-disclosure behavior of Reddit users across 11 different types of self-disclosure. We find that at least half of the users share some type of disclosure in at least 10% of their posts, with half of these…
Influencer marketing involves a wide range of strategies in which brands collaborate with popular content creators (i.e., influencers) to leverage their reach, trust, and impact on their audience to promote and endorse products or services.…
While disclosures relating to various forms of Internet advertising are well established and follow specific formats, endorsement marketing disclosures are often open-ended in nature and written by individual publishers. Because such…
Impersonators on Online Social Networks such as Instagram are playing an important role in the propagation of the content. These entities are the type of nefarious fake accounts that intend to disguise a legitimate account by making similar…
With 1.3 billion users, Instagram (IG) has also become a business tool. IG influencer marketing, expected to generate $33.25 billion in 2022, encourages companies and influencers to create trending content. Various methods have been…
YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…
We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…
Instagram is a relatively new form of communication where users can instantly share their current status by taking pictures and tweaking them using filters. It has seen a rapid growth in the number of users as well as uploads since it was…
Online interactions are increasingly involving images, especially those containing human faces, which are naturally attention grabbing and more effective at conveying feelings than text. To understand this new convention of digital culture,…
This study examines Olympic champions characteristics on Instagram to first understand how age and gender affect the characteristics and their interrelations and second to see if the future changes in those characteristics are predictable.…
There has been a significant expansion in the use of online social networks (OSNs) to support people experiencing mental health issues. This paper studies the role of Instagram influencers who specialize in coaching people with mental…
Influencer Marketing generated $16 billion in 2022. Usually, the more popular influencers are paid more for their collaborations. Thus, many services were created to boost profiles' popularity metrics through bots or fake accounts. However,…
The increased popularity and ubiquitous availability of online social networks and globalised Internet access have affected the way in which people share content. The information that users willingly disclose on these platforms can be used…
Social media users who report content are key allies in the management of online misinformation, however, no research has been conducted yet to understand their role and the different trends underlying their reporting activity. We suggest…
This paper focuses on the problem of scoring and ranking influential users of Instagram, a visual content sharing online social network (OSN). Instagram is the second largest OSN in the world with 700 million active Instagram accounts, 32%…
Online socio-technical systems can be studied as proxy of the real world to investigate human behavior and social interactions at scale. Here we focus on Instagram, a media-sharing online platform whose popularity has been rising up to…