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Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

Information spread through social networks is ubiquitous. Influence maximiza- tion (IM) algorithms aim to identify individuals who will generate the greatest spread through the social network if provided with information, and have been…

Machine Learning · Statistics 2023-05-16 Octavio Mesner , Elizaveta Levina , Ji Zhu

Influence maximization (IM) aims at maximizing the spread of influence by offering discounts to influential users (called seeding). In many applications, due to user's privacy concern, overwhelming network scale etc., it is hard to target…

Social and Information Networks · Computer Science 2020-10-06 Chen Feng , Luoyi Fu , Bo Jiang , Haisong Zhang , Xinbing Wang , Feilong Tang , Guihai Chen

In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread,…

Social and Information Networks · Computer Science 2020-08-21 Alessio Arleo , Walter Didimo , Giuseppe Liotta , Silvia Miksch , Fabrizio Montecchiani

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds…

Social and Information Networks · Computer Science 2024-10-23 Yiqian Huang , Shiqi Zhang , Laks V. S. Lakshmanan , Wenqing Lin , Xiaokui Xiao , Bo Tang

Influence maximization (IM) is a combinatorial problem of identifying a subset of nodes called the seed nodes in a network (graph), which when activated, provide a maximal spread of influence in the network for a given diffusion model and a…

Machine Learning · Computer Science 2022-05-31 Sai Munikoti , Balasubramaniam Natarajan , Mahantesh Halappanavar

In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-11 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

Influence maximization (IM) is the task of finding the most important nodes in order to maximize the spread of influence or information on a network. This task is typically studied on static or temporal networks where the complete topology…

Social and Information Networks · Computer Science 2023-09-13 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

In recent years, social networking platforms have gained significant popularity among the masses like connecting with people and propagating ones thoughts and opinions. This has opened the door to user-specific advertisements and…

Social and Information Networks · Computer Science 2022-11-18 Aaryan Gupta , Inder Khatri , Arjun Choudhry , Pranav Chandhok , Dinesh Kumar Vishwakarma , Mukesh Prasad

Influence diffusion and influence maximization in large-scale online social networks (OSNs) have been extensively studied, because of their impacts on enabling effective online viral marketing. Existing studies focus on social networks with…

Social and Information Networks · Computer Science 2012-12-04 Yanhua Li , Wei Chen , Yajun Wang , Zhi-Li Zhang

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, has recently received significant attention for mass communication and commercial marketing.…

Social and Information Networks · Computer Science 2022-05-12 Taotao Cai , Qi Lei , Quan Z. Sheng , Shuiqiao Yang , Jian Yang , Wei Emma Zhang

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti

One key problem in network analysis is the so-called influence maximization problem, which consists in finding a set $S$ of at most $k$ seed users, in a social network, maximizing the spread of information from $S$. This paper studies a…

Computer Science and Game Theory · Computer Science 2020-03-19 Ruben Becker , Gianlorenzo D'Angelo , Hugo Gilbert

A topic propagating in a social network reaches its tipping point if the number of users discussing it in the network exceeds a critical threshold such that a wide cascade on the topic is likely to occur. In this paper, we consider the task…

Social and Information Networks · Computer Science 2014-06-19 Peng Zhang , Wei Chen , Xiaoming Sun , Yajun Wang , Jialin Zhang

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

Influence Maximization (IM) is a pivotal concept in social network analysis, involving the identification of influential nodes within a network to maximize the number of influenced nodes, and has a wide variety of applications that range…

Social and Information Networks · Computer Science 2025-09-10 Matteo Bergamaschi , Sara Venturini , Francesco Tudisco , Francesco Rinaldi

Multiplex influence maximization (MIM) asks us to identify a set of seed users such as to maximize the expected number of influenced users in a multiplex network. MIM has been one of central research topics, especially in nowadays social…

Social and Information Networks · Computer Science 2024-03-12 Nguyen Do , Tanmoy Chowdhury , Chen Ling , Liang Zhao , My T. Thai

Given a social network G and a constant k, the influence maximization problem asks for k nodes in G that (directly and indirectly) influence the largest number of nodes under a pre-defined diffusion model. This problem finds important…

Social and Information Networks · Computer Science 2014-05-02 Youze Tang , Xiaokui Xiao , Yanchen Shi

The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…

Social and Information Networks · Computer Science 2017-08-29 Siwar Jendoubi , Arnaud Martin