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Social connections are conduits through which individuals communicate, information propagates, and diseases spread. Identifying individuals who are more likely to adopt ideas and spread them is essential in order to develop effective…

Social and Information Networks · Computer Science 2024-10-31 Vedran Sekara , Ivan Dotu , Manuel Cebrian , Esteban Moro , Manuel Garcia-Herranz

Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to…

Social and Information Networks · Computer Science 2017-08-08 Jing Tang , Xueyan Tang , Junsong Yuan

Information diffusion in networks has received a lot of recent attention. Most previous work addresses the influence maximization problem of selecting an appropriate set of seed nodes to initiate the diffusion process so that the largest…

Social and Information Networks · Computer Science 2016-09-13 Konstantinos Liontis , Evaggelia Pitoura

Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…

Social and Information Networks · Computer Science 2024-05-16 Xilong Qu , Wenbin Pei , Yingchao Yang , Xirong Xu , Renquan Zhang , Qiang Zhang

If a piece of information is released from a media site, can it spread, in 1 month, to a million web pages? This influence estimation problem is very challenging since both the time-sensitive nature of the problem and the issue of…

Social and Information Networks · Computer Science 2013-11-18 Nan Du , Le Song , Manuel Gomez Rodriguez , Hongyuan Zha

Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…

Social and Information Networks · Computer Science 2024-10-23 Rahul Kumar Gautam , Anjeneya Swami Kare , S. Durga Bhavani

Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining…

Social and Information Networks · Computer Science 2022-03-23 Jianshe Wu , Junjun Gao , Hongde Zhu , Zulei Zhang

A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…

Social and Information Networks · Computer Science 2016-02-02 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck

Influence maximization is the problem of finding a set of users in a social network, such that by targeting this set, one maximizes the expected spread of influence in the network. Most of the literature on this topic has focused…

Databases · Computer Science 2011-10-03 Amit Goyal , Francesco Bonchi , Laks V. S. Lakshmanan

The Influence Maximization (IM) problem is a well-known NP-hard combinatorial problem over graphs whose goal is to find the set of nodes in a network that spreads influence at most. Among the various methods for solving the IM problem,…

Social and Information Networks · Computer Science 2024-05-17 Stefano Genetti , Eros Ribaga , Elia Cunegatti , Quintino Francesco Lotito , Giovanni Iacca

On-line social networks (OSNs) often contain many different types of relationships between users. When studying the structure of OSNs such as Facebook, two of the most commonly studied networks are friendship and interaction networks. The…

Social and Information Networks · Computer Science 2018-04-24 Ruthwik R. Junuthula , Kevin S. Xu , Vijay K. Devabhaktuni

Social networks have enabled user-specific advertisements and recommendations on their platforms, which puts a significant focus on Influence Maximisation (IM) for target advertising and related tasks. The aim is to identify nodes in the…

Social and Information Networks · Computer Science 2022-12-01 Inder Khatri , Aaryan Gupta , Arjun Choudhry , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

Uncertainty about models and data is ubiquitous in the computational social sciences, and it creates a need for robust social network algorithms, which can simultaneously provide guarantees across a spectrum of models and parameter…

Social and Information Networks · Computer Science 2016-06-13 Xinran He , David Kempe

The diffusion of information, norms, and practices across a social network can be initiated by compelling a small number of seed individuals to adopt first. Strategies proposed in previous work either assume full network information or…

Physics and Society · Physics 2022-02-09 Jiamin Ou , Vincent Buskens , Arnout Van De Rijt , Debabrata Panja

In many real-world scenarios, an individual's local social network carries significant influence over the opinions they form and subsequently propagate. In this paper, we propose a novel diffusion model -- the Pressure Threshold model (PT)…

Social and Information Networks · Computer Science 2026-04-03 Curt Stutsman , Eliot W. Robson , Abhishek K. Umrawal

Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

Social and Information Networks · Computer Science 2019-11-14 Xudong Wu , Luoyi Fu , Zixin Zhang , Jingfan Meng , Xinbing Wang , Guihai Chen

Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…

Machine Learning · Computer Science 2022-07-01 Kaixuan Huang , Yu Wu , Xuezhou Zhang , Shenyinying Tu , Qingyun Wu , Mengdi Wang , Huazheng Wang

Online Social Media (OSM) is a platform through which the users present themselves to the connected world by means of messaging, posting, reacting, tagging, and sharing on different contents with also other social activities. Nowadays, it…

Social and Information Networks · Computer Science 2020-08-07 Dhrubasish Sarkar

Influence Maximization (IM) in temporal graphs focuses on identifying influential "seeds" that are pivotal for maximizing network expansion. We advocate defining these seeds through Influence Propagation Paths (IPPs), which is essential for…

Social and Information Networks · Computer Science 2025-04-16 Laixin Xie , Ying Zhang , Xiyuan Wang , Shiyi Liu , Shenghan Gao , Xingxing Xing , Wei Wan , Haipeng Zhang , Quan Li

The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe