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Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…

Social and Information Networks · Computer Science 2023-11-21 Yuxin Zuo , Haojia Sun , Yongyi Hu , Jianxiong Guo , Xiaofeng Gao

It is widely acknowledged that the initial spreaders play an important role for the wide spreading of information in complex networks. Thus, a variety of centrality-based methods have been proposed to identify the most influential…

Physics and Society · Physics 2021-04-15 Leyang Xue , Peng Zhang , An Zeng

Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are tractable and efficient for describing the information…

Social and Information Networks · Computer Science 2012-06-11 Biao Xiang , Enhong Chen , Qi Liu , Hui Xiong , Yu Yang , Junyuan Xie

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang

The Influence Maximization (IM) problem aims to find a small set of influential users to maximize their influence spread in a social network. Traditional methods rely on fixed diffusion models with known parameters, limiting their…

Social and Information Networks · Computer Science 2026-04-15 Hongliang Qiao , Shanshan Feng , Min Zhou , Xutao Li , Yunming Ye , Fan Li , Shuo Shang , Yew-Soon Ong

We consider the canonical problem of influence maximization in social networks. Since the seminal work of Kempe, Kleinberg, and Tardos, there have been two largely disjoint efforts on this problem. The first studies the problem associated…

Social and Information Networks · Computer Science 2018-01-24 Eric Balkanski , Nicole Immorlica , Yaron Singer

Social networks play a fundamental role in the diffusion of innovation through peers' influence on adoption. Thus, network position including a wide range of network centrality measures have been used to describe individuals' affinity to…

Social and Information Networks · Computer Science 2022-10-26 Balázs R. Sziklai , Balázs Lengyel

Influence maximization is a widely used model for information dissemination in social networks. Recent work has employed such interventions across a wide range of social problems, spanning public health, substance abuse, and international…

Computer Science and Game Theory · Computer Science 2019-03-27 Alan Tsang , Bryan Wilder , Eric Rice , Milind Tambe , Yair Zick

The information flows among the people while they communicate through social media websites. Due to the dependency on digital media, a person shares important information or regular updates with friends and family. The set of persons on…

Social and Information Networks · Computer Science 2024-06-14 Rahul Kumar Gautam , Anjeneya Swami Kare , Durga Bhavani S

In many real-world scenarios, an individual's local social network carries significant influence over the opinions they form and subsequently propagate. In this paper, we propose a novel diffusion model -- the Pressure Threshold model (PT)…

Social and Information Networks · Computer Science 2026-04-03 Curt Stutsman , Eliot W. Robson , Abhishek K. Umrawal

Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…

Machine Learning · Computer Science 2022-07-01 Kaixuan Huang , Yu Wu , Xuezhou Zhang , Shenyinying Tu , Qingyun Wu , Mengdi Wang , Huazheng Wang

Because of its wide application, critical nodes identification has become an important research topic at the micro level of network science. Influence maximization is one of the main problems in critical nodes mining and is usually handled…

Social and Information Networks · Computer Science 2022-01-21 Enyu Yu , Duanbing Chen , Yan Fu , Yuanyuan Xu

Influence estimation aims to predict the total influence spread in social networks and has received surged attention in recent years. Most current studies focus on estimating the total number of influenced users in a social network, and…

Social and Information Networks · Computer Science 2023-08-22 Yingdan Shi , Jingya Zhou , Congcong Zhang

Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…

Social and Information Networks · Computer Science 2020-10-27 Xiaoyun Fu , Madhavan Rajagopal Padmanabhan , Raj Gaurav Kumar , Samik Basu , Shawn Dorius , Pavan Aduri

Online social networks have become incredibly popular in recent years, which prompts an increasing number of companies to promote their brands and products through social media. This paper presents an approach for identifying influential…

Social and Information Networks · Computer Science 2020-06-26 Yuxin Mao , Lujie Zhou , Naixue Xiong

We identify influential early adopters that achieve a target behavior distribution for a resource constrained social network with multiple costly behaviors. This problem is important for applications ranging from collective behavior change…

Social and Information Networks · Computer Science 2013-03-26 Kaushik Sarkar , Hari Sundaram

Influence propagation in social networks is a subject of growing interest. A relevant issue in those networks involves the identification of key influencers. These players have an important role on viral marketing strategies and message…

Social and Information Networks · Computer Science 2021-02-05 Pedro Martins , Filipa Alarcão Martins

Influence propagation in networks has enjoyed fruitful applications and has been extensively studied in literature. However, only very limited preliminary studies tackled the challenges in handling highly dynamic changes in real networks.…

Social and Information Networks · Computer Science 2018-03-06 Yu Yang , Zhefeng Wang , Tianyuan Jin , Jian Pei , Enhong Chen

We consider the optimization problem of seeding a spreading process on a temporal network so that the expected size of the resulting outbreak is maximized. We frame the problem for a spreading process following the rules of the…

Physics and Society · Physics 2020-10-20 Sirag Erkol , Dario Mazzilli , Filippo Radicchi

Since its introduction in 2003, the influence maximization (IM) problem has drawn significant research attention in the literature. The aim of IM is to select a set of k users who can influence the most individuals in the social network.…

Social and Information Networks · Computer Science 2019-06-19 Hui Li , Mengting Xu , Sourav S Bhowmick , Changsheng Sun , Zhongyuan Jiang , Jiangtao Cui
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