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Identifying the most influential individuals can provide invaluable help in developing and deploying effective viral marketing strategies. Previous studies mainly focus on designing efficient algorithms or heuristics to find top-K…

Social and Information Networks · Computer Science 2015-08-06 Xiaodong Liu , Xiangke Liao , Shanshan Li , Jingying Zhang , Lisong Shao , Chenlin Huang , Liquan Xiao

Influence maximization is the problem of selecting top $k$ seed nodes in a social network to maximize their influence coverage under certain influence diffusion models. In this paper, we propose a novel algorithm IRIE that integrates a new…

Social and Information Networks · Computer Science 2012-03-20 Kyomin Jung , Wooram Heo , Wei Chen

Influence propagation in social networks has recently received large interest. In fact, the understanding of how influence propagates among subjects in a social network opens the way to a growing number of applications. Many efforts have…

Social and Information Networks · Computer Science 2018-01-30 Luca Luceri , Torsten Braun , Silvia Giordano

Many real-world applications based on spreading processes in complex networks aim to deliver information to specific target nodes. However, it remains challenging to optimally select a set of spreaders to initiate the spreading process. In…

Adaptation and Self-Organizing Systems · Physics 2023-08-15 Renquan Zhang , Xiaolin Wang , Sen Pei

Most centralities proposed for identifying influential spreaders on social networks to either spread a message or to stop an epidemic require the full topological information of the network on which spreading occurs. In practice, however,…

Physics and Society · Physics 2017-12-13 Byungjoon Min , Fredrik Liljeros , Hernán A. Makse

We study the problem of robust influence maximization in dynamic diffusion networks. In line with recent works, we consider the scenario where the network can undergo insertion and removal of nodes and edges, in discrete time steps, and the…

Databases · Computer Science 2024-12-17 Arkaprava Saha , Bogdan Cautis , Xiaokui Xiao , Laks V. S. Lakshmanan

Influence Maximization (IM) is the task of determining k optimal influential nodes in a social network to maximize the influence spread using a propagation model. IM is a prominent problem for viral marketing, and helps significantly in…

Social and Information Networks · Computer Science 2022-11-18 Inder Khatri , Arjun Choudhry , Aryaman Rao , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…

Neural and Evolutionary Computing · Computer Science 2021-05-03 Kateryna Konotopska , Giovanni Iacca

The problem of finding the optimal set of source nodes in a diffusion network that maximizes the spread of information, influence, and diseases in a limited amount of time depends dramatically on the underlying temporal dynamics of the…

Social and Information Networks · Computer Science 2012-05-09 Manuel Gomez Rodriguez , Bernhard Schölkopf

Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…

Social and Information Networks · Computer Science 2023-06-16 Yandi Li , Haobo Gao , Yunxuan Gao , Jianxiong Guo , Weili Wu

Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…

Social and Information Networks · Computer Science 2023-05-05 Ahmad Zareie , Rizos Sakellariou

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

In recent years, the exploration of node centrality has received significant attention and extensive investigation, primarily fuelled by its applications in diverse domains such as product recommendations, opinion propagation, disease…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Ting Wei , Yifan Sun , Sen Pei

Information diffusion and virus propagation are fundamental processes taking place in networks. While it is often possible to directly observe when nodes become infected with a virus or adopt the information, observing individual…

Data Structures and Algorithms · Computer Science 2015-03-17 Manuel Gomez-Rodriguez , Jure Leskovec , Andreas Krause

In this paper we consider an extension of the well-known Influence Maximization Problem in a social network which deals with finding a set of k nodes to initiate a diffusion process so that the total number of influenced nodes at the end of…

Social and Information Networks · Computer Science 2019-04-19 Kübra Tanınmış , Necati Aras , İ. K. Altınel

Influence maximization is the problem of finding a subset of the most influential individuals in a network. The impact of social networks on the dissemination of information and the development of viral marketing has made this problem as…

Social and Information Networks · Computer Science 2020-12-08 Maryam Adineh , Mostafa Nouri-Baygi

Much work in Social Network Analysis has focused on the identification of the most important actors in a social network. This has resulted in several measures of influence and authority. While most of such sociometrics (e.g., PageRank) are…

Social and Information Networks · Computer Science 2011-08-25 Karthik Subbian , Prem Melville

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the…

Physics and Society · Physics 2018-05-04 Sen Pei , Flaviano Morone , Hernán A. Makse

Influence maximization is key topic in data mining, with broad applications in social network analysis and viral marketing. In recent years, researchers have increasingly turned to machine learning techniques to address this problem. They…

Machine Learning · Computer Science 2024-12-18 Asela Hevapathige , Qing Wang , Ahad N. Zehmakan

In this paper, we tackle a challenging problem inherent in a series of applications: tracking the influential nodes in dynamic networks. Specifically, we model a dynamic network as a stream of edge weight updates. This general model…

Social and Information Networks · Computer Science 2017-08-25 Yu Yang , Zhefeng Wang , Jian Pei , Enhong Chen