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Click-through-rate (CTR) prediction plays an important role in online advertising and ad recommender systems. In the past decade, maximizing CTR has been the main focus of model development and solution creation. Therefore, researchers and…

Information Retrieval · Computer Science 2024-09-16 Dogukan Aksu , Ismail Hakki Toroslu , Hasan Davulcu

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

Prompt learning has achieved great success in efficiently exploiting large-scale pre-trained models in natural language processing (NLP). It reformulates the downstream tasks as the generative pre-training ones to achieve consistency, thus…

Computer Vision and Pattern Recognition · Computer Science 2023-12-18 Ning Liao , Bowen Shi , Xiaopeng Zhang , Min Cao , Junchi Yan , Qi Tian

Decision Transformer (DT) has emerged as a promising class of algorithms in offline reinforcement learning (RL) tasks, leveraging pre-collected datasets and Transformer's capability to model long sequences. Recent works have demonstrated…

Machine Learning · Computer Science 2025-12-03 Yu Yang , Pan Xu

The click-through rate (CTR) prediction task is to predict whether a user will click on the recommended item. As mind-boggling amounts of data are produced online daily, accelerating CTR prediction model training is critical to ensuring an…

In-context learning (ICL) has emerged as a new approach to various natural language processing tasks, utilizing large language models (LLMs) to make predictions based on context that has been supplemented with a few examples or…

Computation and Language · Computer Science 2023-05-23 Linyong Nan , Yilun Zhao , Weijin Zou , Narutatsu Ri , Jaesung Tae , Ellen Zhang , Arman Cohan , Dragomir Radev

Large language models (LLMs), inspired by neuroscience, exhibit behaviors that often evoke a sense of personality and intelligence-yet the mechanisms behind these effects remain elusive. Here, we operationalize Conceptual Blending Theory…

Computation and Language · Computer Science 2025-05-19 Makoto Sato

Travel choice analysis is crucial for understanding individual travel behavior to develop appropriate transport policies and recommendation systems in Intelligent Transportation Systems (ITS). Despite extensive research, this domain faces…

Artificial Intelligence · Computer Science 2024-06-25 Xuehao Zhai , Hanlin Tian , Lintong Li , Tianyu Zhao

Prompt engineering is an increasingly important skill set needed to converse effectively with large language models (LLMs), such as ChatGPT. Prompts are instructions given to an LLM to enforce rules, automate processes, and ensure specific…

Large language models (LLMs) enable system builders today to create competent NLP systems through prompting, where they only need to describe the task in natural language and provide a few examples. However, in other ways, LLMs are a step…

Computation and Language · Computer Science 2023-08-24 Vijay Viswanathan , Chenyang Zhao , Amanda Bertsch , Tongshuang Wu , Graham Neubig

In large language models (LLM)-based recommendation systems (LLM-RSs), accurately predicting user preferences by leveraging the general knowledge of LLMs is possible without requiring extensive training data. By converting recommendation…

Information Retrieval · Computer Science 2024-12-20 Genki Kusano , Kosuke Akimoto , Kunihiro Takeoka

Despite the recent success of Large Language Models (LLMs), it remains challenging to feed LLMs with long prompts due to the fixed size of LLM inputs. As a remedy, prompt compression becomes a promising solution by removing redundant tokens…

Computation and Language · Computer Science 2025-01-06 Ziyang Yu , Yuyu Liu

We introduce and study artificial impressions--patterns in LLMs' internal representations of prompts that resemble human impressions and stereotypes based on language. We fit linear probes on generated prompts to predict impressions…

Computation and Language · Computer Science 2025-10-13 Nicholas Deas , Kathleen McKeown

Over the recent years, large pretrained language models (LM) have revolutionized the field of natural language processing (NLP). However, while pretraining on general language has been shown to work very well for common language, it has…

Computation and Language · Computer Science 2022-12-20 Nicolas Webersinke , Mathias Kraus , Julia Anna Bingler , Markus Leippold

Incremental Learning (IL) aims to learn deep models on sequential tasks continually, where each new task includes a batch of new classes and deep models have no access to task-ID information at the inference time. Recent vast pre-trained…

Computer Vision and Pattern Recognition · Computer Science 2024-07-08 Qian Feng , Hanbin Zhao , Chao Zhang , Jiahua Dong , Henghui Ding , Yu-Gang Jiang , Hui Qian

Pre-trained Language Models (PLMs) have achieved remarkable performance for various language understanding tasks in IR systems, which require the fine-tuning process based on labeled training data. For low-resource scenarios, prompt-based…

Computation and Language · Computer Science 2022-04-04 Ziyun Xu , Chengyu Wang , Minghui Qiu , Fuli Luo , Runxin Xu , Songfang Huang , Jun Huang

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

Large Language Models (LLMs) need to adapt to the continuous changes in data, tasks, and user preferences. Due to their massive size and the high costs associated with training, LLMs are not suitable for frequent retraining. However,…

Computation and Language · Computer Science 2024-12-11 Dongfang Li , Zetian Sun , Xinshuo Hu , Baotian Hu , Min Zhang

Although deep learning techniques have been successfully applied to many tasks, interpreting deep neural network models is still a big challenge to us. Recently, many works have been done on visualizing and analyzing the mechanism of deep…

Machine Learning · Statistics 2018-06-25 Lin Guo , Hui Ye , Wenbo Su , Henhuan Liu , Kai Sun , Hang Xiang

In this paper, we explore the potential of Large Language Models (LLMs) with assertions to mitigate imbalances in educational datasets. Traditional models often fall short in such contexts, particularly due to the complexity and nuanced…

Computers and Society · Computer Science 2024-07-03 Jeanne McClure , Machi Shimmei , Noboru Matsuda , Shiyan Jiang