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Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

Given an initial resource allocation, where some agents may envy others or where a different distribution of resources might lead to higher social welfare, our goal is to improve the allocation without reassigning resources. We consider a…

Computer Science and Game Theory · Computer Science 2021-12-15 Robert Bredereck , Andrzej Kaczmarczyk , Junjie Luo , Rolf Niedermeier , Florian Sachse

In social networks, control of rumor spread is an active area of research. SIR model is generally used to study the rumor dynamics in network while considering the rumor as an epidemic. In disease spreading model, epidemic is controlled by…

Social and Information Networks · Computer Science 2015-09-29 Anoop Mehta , Ruchir Gupta

A premise at a heart of network analysis is that entities in a network derive utilities from their connections. The {\em influence} of a seed set $S$ of nodes is defined as the sum over nodes $u$ of the {\em utility} of $S$ to $u$. {\em…

Social and Information Networks · Computer Science 2016-02-02 Edith Cohen , Daniel Delling , Thomas Pajor , Renato F. Werneck

We consider the problem of selecting a seed set to maximize the expected number of influenced nodes in the social network, referred to as the \textit{influence maximization} (IM) problem. We assume that the topology of the social network is…

Machine Learning · Computer Science 2019-11-26 Xiaojin Zhang

We use the linear threshold model to study the diffusion of information on a network generated by the stochastic block model. We focus our analysis on a two community structure where the initial set of informed nodes lies only in one of the…

Physics and Society · Physics 2016-09-21 Gianbiagio Curato , Fabrizio Lillo

The Independent Cascade Model (ICM) is a widely studied model that aims to capture the dynamics of the information diffusion in social networks and in general complex networks. In this model, we can distinguish between active nodes which…

Data Structures and Algorithms · Computer Science 2017-06-21 Gianlorenzo D'Angelo , Lorenzo Severini , Yllka Velaj

Influence Maximization (IM), which aims to select a set of users from a social network to maximize the expected number of influenced users, has recently received significant attention for mass communication and commercial marketing.…

Social and Information Networks · Computer Science 2022-05-12 Taotao Cai , Qi Lei , Quan Z. Sheng , Shuiqiao Yang , Jian Yang , Wei Emma Zhang

Influence maximization (IM) is the problem of finding a seed vertex set which is expected to incur the maximum influence spread on a graph. It has various applications in practice such as devising an effective and efficient approach to…

Distributed, Parallel, and Cluster Computing · Computer Science 2020-08-10 Gokhan Gokturk , Kamer Kaya

Identifying influential nodes is crucial in social network analysis. Existing methods often neglect local opinion leader tendencies, resulting in overlapping influence ranges for seed nodes. Furthermore, approaches based on vanilla graph…

Social and Information Networks · Computer Science 2025-08-15 Ronghua Lin , Runbin Yao , Yijia Wang , Junjie Lin , Zhengyang Wu , Yong Tang

One key problem in network analysis is the so-called influence maximization problem, which consists in finding a set $S$ of at most $k$ seed users, in a social network, maximizing the spread of information from $S$. This paper studies a…

Computer Science and Game Theory · Computer Science 2020-03-19 Ruben Becker , Gianlorenzo D'Angelo , Hugo Gilbert

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social and Information Networks · Computer Science 2016-07-05 Guangmo Tong , Weili Wu , Shaojie Tang , Ding-Zhu Du

We consider the problem of selecting $k$ seed nodes in a network to maximize the minimum probability of activation under an independent cascade beginning at these seeds. The motivation is to promote fairness by ensuring that even the least…

Social and Information Networks · Computer Science 2025-02-20 Dennis Robert Windham , Caroline J. Wendt , Alex Crane , Madelyn J Warr , Freda Shi , Sorelle A. Friedler , Blair D. Sullivan , Aaron Clauset

Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…

Social and Information Networks · Computer Science 2020-10-27 Xiaoyun Fu , Madhavan Rajagopal Padmanabhan , Raj Gaurav Kumar , Samik Basu , Shawn Dorius , Pavan Aduri

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Influence maximization is the problem of finding a small subset of nodes in a network that can maximize the diffusion of information. Recently, it has also found application in HIV prevention, substance abuse prevention, micro-finance…

Artificial Intelligence · Computer Science 2021-07-09 Dexun Li , Meghna Lowalekar , Pradeep Varakantham

Reliable propagation of information through large networks, e.g., communication networks, social networks or sensor networks is very important in many applications concerning marketing, social networks, and wireless sensor networks.…

Data Structures and Algorithms · Computer Science 2018-05-08 Christian Frey , Andreas Züfle , Tobias Emrich , Matthias Renz

Online social networks have become a crucial medium to disseminate the latest political, commercial, and social information. Users with high visibility are often selected as seeds to spread information and affect their adoption in target…

Social and Information Networks · Computer Science 2021-10-19 Ya-Wen Teng , Hsi-Wen Chen , De-Nian Yang , Yvonne-Anne Pignolet , Ting-Wei Li , Lydia Chen

The goal of opinion maximization is to maximize the positive view towards a product, an ideology or any entity among the individuals in social networks. So far, opinion maximization is mainly studied as finding a set of influential nodes…

Social and Information Networks · Computer Science 2019-01-03 Anuj Nayak , Seyyedali Hosseinalipour , Huaiyu Dai

Community detection is one of the most important problems in network analysis. Among many algorithms proposed for this task, methods based on statistical inference are of particular interest: they are mathematically sound and were shown to…

Social and Information Networks · Computer Science 2019-02-25 Liudmila Prokhorenkova , Alexey Tikhonov
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