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Nowadays, organizations use viral marketing strategies to promote their products through social networks. It is expensive to directly send the product promotional information to all the users in the network. In this context, Kempe et al.…

Social and Information Networks · Computer Science 2024-10-23 Rahul Kumar Gautam , Anjeneya Swami Kare , S. Durga Bhavani

Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are…

Social and Information Networks · Computer Science 2020-03-31 Yu Zhang

Social media has brought a revolution on how people are consuming news. Beyond the undoubtedly large number of advantages brought by social-media platforms, a point of criticism has been the creation of echo chambers and filter bubbles,…

Social and Information Networks · Computer Science 2018-01-08 Kiran Garimella , Aristides Gionis , Nikos Parotsidis , Nikolaj Tatti

Influence Maximization (IM) is a pivotal concept in social network analysis, involving the identification of influential nodes within a network to maximize the number of influenced nodes, and has a wide variety of applications that range…

Social and Information Networks · Computer Science 2025-09-10 Matteo Bergamaschi , Sara Venturini , Francesco Tudisco , Francesco Rinaldi

Influence maximization is a widely studied topic in network science, where the aim is to reach the maximum possible number of nodes, while only targeting a small initial set of individuals. It has critical applications in many fields,…

Influence maximization (IM) is the task of finding the most important nodes in order to maximize the spread of influence or information on a network. This task is typically studied on static or temporal networks where the complete topology…

Social and Information Networks · Computer Science 2023-09-13 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

Social and Information Networks · Computer Science 2017-10-25 Paul Lagrée , Olivier Cappé , Bogdan Cautis , Silviu Maniu

Influence Maximization (IM) is to identify the seed set to maximize information dissemination in a network. Elegant IM algorithms could naturally extend to cases where each node is equipped with a specific weight, reflecting individual…

Social and Information Networks · Computer Science 2024-12-11 Xinyan Su , Zhiheng Zhang , Jiyan Qiu

Influence maximization (IM), which selects a set of $k$ users (called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.…

Social and Information Networks · Computer Science 2019-01-30 Yanhao Wang , Qi Fan , Yuchen Li , Kian-Lee Tan

Given its vast application on online social networks, Influence Maximization (IM) has garnered considerable attention over the last couple of decades. Due to the intricacy of IM, most current research concentrates on estimating the…

Social and Information Networks · Computer Science 2023-04-14 Zonghan Zhang , Zhiqian Chen

Influence maximization aims to find a subset of seeds that maximize the influence spread under a given budget. In this paper, we mainly address the data-driven version of this problem, where the diffusion model is not given but needs to be…

Social and Information Networks · Computer Science 2023-11-21 Yuxin Zuo , Haojia Sun , Yongyi Hu , Jianxiong Guo , Xiaofeng Gao

Community structure discovery in complex networks is a quite challenging problem spanning many applications in various disciplines such as biology, social network and physics. Emerging from various approaches numerous algorithms have been…

Social and Information Networks · Computer Science 2012-08-16 Günce Keziban Orman , Vincent Labatut , Hocine Cherifi

In social networks, individuals' decisions are strongly influenced by recommendations from their friends and acquaintances. The influence maximization (IM) problem asks to select a seed set of users that maximizes the influence spread,…

Social and Information Networks · Computer Science 2020-08-21 Alessio Arleo , Walter Didimo , Giuseppe Liotta , Silvia Miksch , Fabrizio Montecchiani

Since the structure of complex networks is often unknown, we may identify the most influential seed nodes by exploring only a part of the underlying network, given a small budget for node queries. We propose IM-META, a solution to influence…

Social and Information Networks · Computer Science 2024-02-07 Cong Tran , Won-Yong Shin , Andreas Spitz

Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large…

Social and Information Networks · Computer Science 2019-06-03 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

Most centralities proposed for identifying influential spreaders on social networks to either spread a message or to stop an epidemic require the full topological information of the network on which spreading occurs. In practice, however,…

Physics and Society · Physics 2017-12-13 Byungjoon Min , Fredrik Liljeros , Hernán A. Makse

The personalization of our news consumption on social media has a tendency to reinforce our pre-existing beliefs instead of balancing our opinions. This finding is a concern for the health of our democracies which rely on an access to…

Social and Information Networks · Computer Science 2019-06-04 Ruben Becker , Federico Corò , Gianlorenzo D'Angelo , Hugo Gilbert

Influence maximization (IM) is a classic problem that aims to identify a small group of critical individuals, known as seeds, who can influence the largest number of users in a social network through word-of-mouth. This problem finds…

Social and Information Networks · Computer Science 2024-10-23 Yiqian Huang , Shiqi Zhang , Laks V. S. Lakshmanan , Wenqing Lin , Xiaokui Xiao , Bo Tang

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

Fair Influence Maximization (FIM) seeks to mitigate disparities in influence across different groups and has recently garnered increasing attention. A widely adopted notion of fairness in FIM is the maximin constraint, which directly…

Data Structures and Algorithms · Computer Science 2026-02-02 Xiaobin Rui , Qiangpeng Fang , Chen Peng , Jilong Shi , Zhixiao Wang , Wei Chen