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Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…

Social and Information Networks · Computer Science 2019-11-14 Xudong Wu , Luoyi Fu , Zixin Zhang , Jingfan Meng , Xinbing Wang , Guihai Chen

Influence Maximization (IM) has been extensively studied in network science, which attempts to find a subset of users to maximize the influence spread. A new variant of IM, Fair Influence Maximization (FIM), which primarily enhances the…

Social and Information Networks · Computer Science 2023-11-27 Kaicong Ma , Xinxiang Xu , Haipeng Yang , Renzhi Cao , Lei Zhang

In this paper, we revisit the problem of influence maximization with fairness, which aims to select k influential nodes to maximise the spread of information in a network, while ensuring that selected sensitive user attributes are fairly…

Social and Information Networks · Computer Science 2023-06-07 Yuting Feng , Ankitkumar Patel , Bogdan Cautis , Hossein Vahabi

The study of influence maximization in social networks has largely ignored disparate effects these algorithms might have on the individuals contained in the social network. Individuals may place a high value on receiving information, e.g.…

Social and Information Networks · Computer Science 2019-03-07 Benjamin Fish , Ashkan Bashardoust , danah boyd , Sorelle A. Friedler , Carlos Scheidegger , Suresh Venkatasubramanian

Social networks, due to their popularity, have been studied extensively these years. A rich body of these studies is related to influence maximization, which aims to select a set of seed nodes for maximizing the expected number of active…

Social and Information Networks · Computer Science 2015-10-14 Zhefeng Wang , Enhong Chen , Qi Liu , Yu Yang , Yong Ge , Biao Chang

Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…

Social and Information Networks · Computer Science 2013-01-23 Huy Nguyen , Rong Zheng

The identification of the minimal set of nodes that maximizes the propagation of information is one of the most relevant problems in network science. In this paper, we introduce a new method to find the set of initial spreaders to maximize…

Modeling and shaping how information spreads through a network is a major research topic in network analysis. While initially the focus has been mostly on efficiency, recently fairness criteria have been taken into account in this setting.…

Social and Information Networks · Computer Science 2023-02-28 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi

Social networks represent nowadays in many contexts the main source of information transmission and the way opinions and actions are influenced. For instance, generic advertisements are way less powerful than suggestions from our contacts.…

Neural and Evolutionary Computing · Computer Science 2021-05-03 Kateryna Konotopska , Giovanni Iacca

The diffusion of information, norms, and practices across a social network can be initiated by compelling a small number of seed individuals to adopt first. Strategies proposed in previous work either assume full network information or…

Physics and Society · Physics 2022-02-09 Jiamin Ou , Vincent Buskens , Arnout Van De Rijt , Debabrata Panja

Several behavioral, social, and public health interventions, such as suicide/HIV prevention or community preparedness against natural disasters, leverage social network information to maximize outreach. Algorithmic influence maximization…

Social and Information Networks · Computer Science 2020-12-17 Aida Rahmattalabi , Shahin Jabbari , Himabindu Lakkaraju , Phebe Vayanos , Max Izenberg , Ryan Brown , Eric Rice , Milind Tambe

We consider the problem of maximizing the spread of influence in a social network by choosing a fixed number of initial seeds --- a central problem in the study of network cascades. The majority of existing work on this problem, formally…

Social and Information Networks · Computer Science 2016-09-22 Rico Angell , Grant Schoenebeck

Information diffusion is a fundamental process that takes place over networks. While it is rarely realistic to observe the individual transmissions of the information diffusion process, it is typically possible to observe when individuals…

Social and Information Networks · Computer Science 2019-10-11 Daniel Campos , Zoe Konrad

The influence maximization paradigm has been used by researchers in various fields in order to study how information spreads in social networks. While previously the attention was mostly on efficiency, more recently fairness issues have…

Social and Information Networks · Computer Science 2021-11-10 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi , Hugo Gilbert

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe

The Influence Maximization (IM) problem aims to select a set of seed nodes within a given budget to maximize the spread of influence in a social network. However, real-world social networks have several structural inequalities, such as…

Machine Learning · Computer Science 2025-12-02 Akrati Saxena , Harshith Kumar Yadav , Bart Rutten , Shashi Shekhar Jha

Influence maximization (IM) is an important topic in network science where a small seed set is chosen to maximize the spread of influence on a network. Recently, this problem has attracted attention on temporal networks where the network…

Social and Information Networks · Computer Science 2023-07-04 Eric Yanchenko , Tsuyoshi Murata , Petter Holme

Social networks have enabled user-specific advertisements and recommendations on their platforms, which puts a significant focus on Influence Maximisation (IM) for target advertising and related tasks. The aim is to identify nodes in the…

Social and Information Networks · Computer Science 2022-12-01 Inder Khatri , Aaryan Gupta , Arjun Choudhry , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti