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Understanding how complex behaviors, opinions, and innovations spread in online social networks remains a central challenge in computational social science. Existing models of complex contagion typically rely on stylized threshold…

Social and Information Networks · Computer Science 2026-03-20 Saurabh Sharma , Ambuj Singh

The ways in which an innovation (e.g., new behaviour, idea, technology, product) diffuses among people can determine its success or failure. In this paper, we address the problem of diffusion of innovations over multiplex social networks…

Social and Information Networks · Computer Science 2014-08-26 Rasoul Ramezanian , Mostafa Salehi , Matteo Magnani , Danilo Montesi

Research on social contagion dynamics has not yet including a theoretical analysis of the ubiquitous local trend imitation (LTI) characteristic. We propose a social contagion model with a tent-like adoption probability distribution to…

Physics and Society · Physics 2017-09-26 Xuzhen Zhu , Wei Wang , Shimin Cai , H. Eugene Stanley

Models of contagion arise broadly both in the biological and social sciences, with applications ranging from the transmission of infectious diseases to the diffusion of innovations and the spread of cultural fads. In this Letter, we…

Disordered Systems and Neural Networks · Physics 2009-11-10 P. S. Dodds , D. J. Watts

A common theme among the proposed models for network epidemics is the assumption that the propagating object, i.e., a virus or a piece of information, is transferred across the nodes without going through any modification or evolution.…

Physics and Society · Physics 2019-11-05 Rashad Eletreby , Yong Zhuang , Kathleen M. Carley , Osman Yağan , H. Vincent Poor

In some systems, the behavior of the constituent units can create a `context' that modifies the direct interactions among them. This mechanism of indirect modification inspired us to develop a minimal model of context-dependent spreading.…

Physics and Society · Physics 2023-06-13 Giulio Burgio , Sergio Gómez , Alex Arenas

Network analysis has driven key developments in research on animal behaviour by providing quantitative methods to study the social structures of animal groups and populations. A recent formalism, known as \emph{multilayer network analysis},…

Populations and Evolution · Quantitative Biology 2018-11-26 Kelly R. Finn , Matthew J. Silk , Mason A. Porter , Noa Pinter-Wollman

Global transport and communication networks enable information, ideas and infectious diseases now to spread at speeds far beyond what has historically been possible. To effectively monitor, design, or intervene in such epidemic-like…

Physics and Society · Physics 2020-02-13 Sam Moore , Tim Rogers

Many network contagion processes are inherently multiplex in nature, yet are often reduced to processes on uniplex networks in analytic practice. We therefore examine how data modeling choices can affect the predictions of contagion…

Physics and Society · Physics 2023-01-24 Nicholas W. Landry , jimi adams

Infectious diseases are a significant threat to human society which was over sighted before the incidence of COVID-19, although according to the report of the World Health Organisation (WHO) about 4.2 million people die annually due to…

Physics and Society · Physics 2021-02-05 Md Shahzamal , Saeed Khan

Social and biological contagions are influenced by the spatial embeddedness of networks. Historically, many epidemics spread as a wave across part of the Earth's surface; however, in modern contagions long-range edges -- for example, due to…

Adaptation and Self-Organizing Systems · Physics 2015-07-31 Dane Taylor , Florian Klimm , Heather A. Harrington , Miroslav Kramar , Konstantin Mischaikow , Mason A. Porter , Peter J. Mucha

In this chapter, we apply the theoretical framework introduced in the previous chapter to study how the modular structure of the social network affects the spreading of complex contagion. In particular, we focus on the notion of optimal…

Physics and Society · Physics 2018-06-04 Azadeh Nematzadeh , Nathaniel Rodriguez , Alessandro Flammini , Yong-Yeol Ahn

We investigate the phenomenon of diffusion in a countably infinite society of individuals interacting with their neighbors in a network. At a given time, each individual is either active or inactive. The diffusion is driven by two…

Social and Information Networks · Computer Science 2021-08-13 Michel Grabisch , Agnieszka Rusinowska , Xavier Venel

A key scientific challenge during the outbreak of novel infectious diseases is to predict how the course of the epidemic changes under different countermeasures that limit interaction in the population. Most epidemiological models do not…

Physics and Society · Physics 2023-01-25 Mansi Sood , Anirudh Sridhar , Rashad Eletreby , Chai Wah Wu , Simon A. Levin , H. Vincent Poor , Osman Yagan

Cyberaggression has been studied in various contexts and online social platforms, and modeled on different data using state-of-the-art machine and deep learning algorithms to enable automatic detection and blocking of this behavior. Users…

Social and Information Networks · Computer Science 2021-06-28 Chrysoula Terizi , Despoina Chatzakou , Evaggelia Pitoura , Panayiotis Tsaparas , Nicolas Kourtellis

When an infection spreads in a community, an individual's probability of becoming infected depends on both her susceptibility and exposure to the contagion through contact with others. While one often has knowledge regarding an individual's…

Social and Information Networks · Computer Science 2017-12-05 Maggie Makar , John Guttag , Jenna Wiens

Social networks have become ubiquitous in our daily life, as such it has attracted great research interests recently. A key challenge is that it is of extremely large-scale with tremendous information flow, creating the phenomenon of "Big…

Computer Science and Game Theory · Computer Science 2015-06-17 Chunxiao Jiang , Yan Chen , K. J. Ray Liu

Theoretical models suggest that social networks influence the evolution of cooperation, but to date there have been few experimental studies. Observational data suggest that a wide variety of behaviors may spread in human social networks,…

Physics and Society · Physics 2011-07-26 James H. Fowler , Nicholas A. Christakis

The diffusion of information and behaviors over social networks is of considerable interest in research fields ranging from sociology to computer science and application domains such as marketing, finance, human health, and national…

Adaptation and Self-Organizing Systems · Physics 2009-12-31 Richard Colbaugh , Kristin Glass

Physical contacts result in the spread of various phenomena such as viruses, gossips, ideas, packages and marketing pamphlets across a population. The spread depends on how people move and co-locate with each other, or their mobility…

Social and Information Networks · Computer Science 2021-12-20 Sepanta Zeighami , Cyrus Shahabi , John Krumm