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The rate of adoption of new information depends on reinforcement from multiple sources in a way that often cannot be described by simple contagion processes. In such cases, contagion is said to be complex. Complex contagion happens in the…

Physics and Society · Physics 2019-06-21 Vítor V. Vasconcelos , Simon A. Levin , Flávio L. Pinheiro

Social contagion is a ubiquitous and fundamental process that drives individual and social changes. Although social contagion arises as a result of cognitive processes and biases, the integration of cognitive mechanisms with the theory of…

Social and Information Networks · Computer Science 2024-05-01 Rachith Aiyappa , Alessandro Flammini , Yong-Yeol Ahn

We investigate critical behaviors of a social contagion model on weighted networks. An edge-weight compartmental approach is applied to analyze the weighted social contagion on strongly heterogenous networks with skewed degree and weight…

Physics and Society · Physics 2017-07-12 Yu-Xiao Zhu , Wei Wang , Ming Tang , Yong-Yeol Ahn

In recent years the research community has accumulated overwhelming evidence for the emergence of complex and heterogeneous connectivity patterns in a wide range of biological and sociotechnical systems. The complex properties of real-world…

Physics and Society · Physics 2015-09-21 Romualdo Pastor-Satorras , Claudio Castellano , Piet Van Mieghem , Alessandro Vespignani

We study proliferation of an action in binary action network coordination games that are generalized to include global effects. This captures important aspects of proliferation of a particular action or narrative in online social networks,…

Theoretical Economics · Economics 2023-08-02 John Higgins , Tarun Sabarwal

Levels of sociality in nature vary widely. Some species are solitary; others live in family groups; some form complex multi-family societies. Increased levels of social interaction can allow for the spread of useful innovations and…

Physics and Society · Physics 2023-01-11 Daniel B. Cooney , Dylan H. Morris , Simon A. Levin , Daniel I. Rubenstein , Pawel Romanczuk

The adoption of individual behavioural patterns is largely determined by stimuli arriving from peers via social interactions or from external sources. Based on these influences, individuals are commonly assumed to follow simple or complex…

Computers and Society · Computer Science 2024-06-28 Elsa Andres , Gergely Ódor , Iacopo Iacopini , Márton Karsai

Complex contagion models have been developed to understand a wide range of social phenomena such as adoption of cultural fads, the diffusion of belief, norms, and innovations in social networks, and the rise of collective action to join a…

Physics and Society · Physics 2018-07-04 Yong Zhuang , Osman Yağan

Contagion processes, representing the spread of infectious diseases, information, or social behaviors, are often schematized as taking place on networks, which encode for instance the interactions between individuals. The impact of the…

Physics and Society · Physics 2024-07-09 Diego Andrés Contreras , Giulia Cencetti , Alain Barrat

Recent empirical studies have confirmed the key roles of complex contagion mechanisms such as memory, social reinforcement, and decay effects in information diffusion and behaviour spreading. Inspired by this fact, we here propose a new…

Physics and Society · Physics 2014-08-20 Pengbi Cui , Ming Tang , Zhi-Xi Wu

Prior social contagion models consider the spread of either one contagion at a time on interdependent networks or multiple contagions on single layer networks or under assumptions of competition. We propose a new threshold model for the…

Social and Information Networks · Computer Science 2018-09-13 Ho-Chun Herbert Chang , Feng Fu

Typically, contagion strength is modeled by a transmission rate $\lambda$, whereby all nodes in a network are treated uniformly in a mean-field approximation. However, local agents react differently to the same contagion based on their…

Physics and Society · Physics 2014-01-28 Pouya Manshour , Afshin Montakhab

Here, we review the research we have done on social contagion. We describe the methods we have employed (and the assumptions they have entailed) in order to examine several datasets with complementary strengths and weaknesses, including the…

Social and Information Networks · Computer Science 2012-03-14 Nicholas A. Christakis , James H. Fowler

How does social network structure amplify or stifle behavior diffusion? Existing theory suggests that when social reinforcement makes the adoption of behavior more likely, it should spread more -- both farther and faster -- on clustered…

Social and Information Networks · Computer Science 2025-07-11 Allison Wan , Christoph Riedl , David Lazer

Understanding how contagions (information, infections, etc) are spread on complex networks is important both from practical as well as theoretical point of view. Considerable work has been done in this regard in the past decade or so.…

Physics and Society · Physics 2015-06-05 Afshin Montakhab , Pouya Manshour

A complex contagion is an infectious process in which individuals may require multiple transmissions before changing state. These are used to model behaviors if an individual only adopts a particular behavior after perceiving a consensus…

Physics and Society · Physics 2015-06-29 Joel C. Miller

Behavioral adoptions are influenced by peers in different ways. While some individuals may change after a single incoming influence, others need multiple cumulated attempts. These two mechanism, known as the simple and the complex…

Physics and Society · Physics 2024-12-02 Elsa Andres , Romualdo Pastor-Satorras , Michele Starnini , Márton Karsai

In networks, multiple contagions, such as information and purchasing behaviors, may interact with each other as they spread simultaneously. However, most of the existing information diffusion models are built on the assumption that each…

Social and Information Networks · Computer Science 2018-07-24 Xi Zhang , Yuan Su , Siyu Qu , Sihong Xie , Binxing Fang , Philip S. Yu

Human social networks are inherently multiplex, comprising overlapping layers of relationships. Different layers may have distinct structural properties and interpersonal dynamics, but also may interact to form complex interdependent…

Social and Information Networks · Computer Science 2025-10-22 Yongren Shi , Edo Airoldi , Nicholas A. Christakis

Individuals are always limited by some inelastic resources, such as time and energy, which restrict them to dedicate to social interaction and limit their contact capacity. Contact capacity plays an important role in dynamics of social…

Physics and Society · Physics 2015-12-25 Wei Wang , Panpan Shu , Yu-Xiao Zhu , Ming Tang , Yi-Cheng Zhang