English

Optimal modularity in complex contagion

Physics and Society 2018-06-04 v1 Social and Information Networks

Abstract

In this chapter, we apply the theoretical framework introduced in the previous chapter to study how the modular structure of the social network affects the spreading of complex contagion. In particular, we focus on the notion of optimal modularity, that predicts the occurrence of global cascades when the network exhibits just the right amount of modularity. Here we generalize the findings by assuming the presence of multiple communities and an uniform distribution of seeds across the network. Finally, we offer some insights into the temporal evolution of cascades in the regime of the optimal modularity.

Keywords

Cite

@article{arxiv.1806.00074,
  title  = {Optimal modularity in complex contagion},
  author = {Azadeh Nematzadeh and Nathaniel Rodriguez and Alessandro Flammini and Yong-Yeol Ahn},
  journal= {arXiv preprint arXiv:1806.00074},
  year   = {2018}
}