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Political campaigns are among the most sophisticated marketing exercises in the United States. As part of their marketing communication strategy, an increasing number of politicians adopt social media to inform their constituencies. This…

General Economics · Economics 2020-11-06 Maria Petrova , Ananya Sen , Pinar Yildirim

Social media has been a paramount arena for election campaigns for political actors. While many studies have been paying attention to the political campaigns related to partisanship, politicians also can conduct different campaigns…

Computers and Society · Computer Science 2023-04-05 Taichi Murayama , Akira Matsui , Kunihiro Miyazaki , Yasuko Matsubara , Yasushi Sakurai

It is believed that interventions that change the media's costs of misreporting can increase the information provided by media outlets. This paper analyzes the validity of this claim and the welfare implications of those types of…

General Economics · Economics 2021-08-26 Federico Vaccari

Social media are now a routine part of political campaigns all over the world. However, studies of the impact of campaigning on social platform have thus far been limited to cross-sectional datasets from one election period which are…

Social and Information Networks · Computer Science 2018-07-30 Jonathan Bright , Scott A Hale , Bharath Ganesh , Andrew Bulovsky , Helen Margetts , Phil Howard

With social media penetration deepening among both citizens and political figures, there is a pressing need to understand whether and how political use of major platforms is electorally influential. Particularly, the literature focused on…

Physics and Society · Physics 2017-11-29 Lily McElwee , Taha Yasseri

In this new era of social media, social networks are becoming increasingly important sources of user-generated content on the internet. These kinds of information resources, which include a lot of people's feelings, opinions, feedback, and…

Computation and Language · Computer Science 2022-08-02 Immaculate Wanza , Irad Kamuti , David Gichohi , Kinyua Gikunda

Many networks do not live in isolation but are strongly interacting, with profound consequences on their dynamics. Here, we consider the case of two interacting social networks and, in the context of a simple model, we address the case of…

Physics and Society · Physics 2015-06-11 Arda Halu , Kun Zhao , Andrea Baronchelli , Ginestra Bianconi

Political campaigns involve, in the simplest case, two competing campaign groups which try to obtain a majority of votes. We propose a novel mathematical framework to study political campaign dynamics on social networks whose constituents…

Physics and Society · Physics 2018-03-05 L. Böttcher , Hans J. Herrmann , Hans Gersbach

Social media platforms have diverse content moderation policies, with many prominent actors hesitant to impose strict regulations. A key reason for this reluctance could be the competitive advantage that comes with lax regulation. A popular…

Computer Science and Game Theory · Computer Science 2024-02-17 So Sasaki , Cédric Langbort

Consumers can acquire information through their own search efforts or through their social network. Information diffusion via word-of-mouth communication leads to some consumers free-riding on their "friends" and less information…

Theoretical Economics · Economics 2021-10-01 Atabek Atayev , Maarten Janssen

Adverse economic shocks are known to reshape voter behavior -- the demand side of politics. Much less is known about their consequences for the supply side: how such shocks affect who becomes a politician. This paper examines how job losses…

General Economics · Economics 2025-12-16 Laura Barros , Aiko Schmeißer

In this work, we are interested on the analysis of competing marketing campaigns between an incumbent who dominates the market and a challenger who wants to enter the market. We are interested in (a) the simultaneous decision of how many…

Social and Information Networks · Computer Science 2015-07-31 Alonso Silva , Antonia Maria Masucci

In recent years, scholars have raised concerns on the effects that unreliable news, or "fake news," has on our political sphere, and our democracy as a whole. For example, the propagation of fake news on social media is widely believed to…

Social and Information Networks · Computer Science 2023-09-28 Banafsheh Behzad , Bhavana Bheem , Daniela Elizondo , Deyana Marsh , Susan Martonosi

Social media broadly refers to digital platforms and applications that simulate social interactions online. This study investigates the impact of social media platforms and their algorithms on political interest among users. As social media…

Social and Information Networks · Computer Science 2025-07-04 Waseq Billah

Recent political campaigns have demonstrated how technologies are used to boost election outcomes by microtargeting voters. We propose and analyze a framework which analyzes how political activists use technologies to target voters. Voters…

Physics and Society · Physics 2019-10-17 Moritz Hoferer , Lucas Böttcher , Hans J. Herrmann , Hans Gersbach

In an election, we are given a set of voters, each having a preference list over a set of candidates, that are distributed on a social network. We consider a scenario where voters may change their preference lists as a consequence of the…

Social and Information Networks · Computer Science 2020-06-01 Mohammad Abouei Mehrizi , Gianlorenzo D'Angelo

A growing number of empirical studies suggest that negative advertising is effective in campaigning, while the mechanisms are rarely mentioned. With the scandal of Cambridge Analytica and Russian intervention behind the Brexit and the 2016…

Social and Information Networks · Computer Science 2019-11-14 Hongtao Liu

A monopolist faces a partially uninformed population of consumers, interconnected through a directed social network. In the network, the monopolist offers rewards to informed consumers (influencers) conditional on informing uninformed…

Physics and Society · Physics 2017-10-25 Elias Carroni , Paolo Pin , Simone Righi

Political polarization can be beneficial to competing political parties. I study how electoral competition itself generates incentives to polarize voters, even when parties are ex ante identical and motivated purely by political power,…

General Economics · Economics 2026-02-02 Giampaolo Bonomi

I study how strategic communication among voters shapes both political outcomes and parties' advertising strategies in a model of informative campaign advertising. Two main results are derived. First, echo chambers arise endogenously.…

Theoretical Economics · Economics 2021-04-13 Monica Anna Giovanniello
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