Related papers: adPerf: Characterizing the Performance of Third-pa…
User demand for blocking advertising and tracking online is large and growing. Existing tools, both deployed and described in research, have proven useful, but lack either the completeness or robustness needed for a general solution.…
Sponsored search is an indispensable business model and a major revenue contributor of almost all the search engines. From the advertisers' side, participating in ranking the search results by paying for the sponsored search advertisement…
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and…
Regulators and browsers increasingly restrict user tracking to protect users' privacy online. In two large-scale empirical studies, we study the economic implications for publishers relying on selling advertising space to finance their…
Media publisher platforms often face an effectiveness-nuisance tradeoff: more annoying ads can be more effective for some advertisers because of their ability to attract attention, but after attracting viewers' attention, their nuisance to…
Browsing privacy solutions face an uphill battle to deployment. Many operate counter to the economic objectives of popular online services (e.g., by completely blocking ads) and do not provide enough incentive for users who may be subject…
The power of digital platforms is at the center of major ongoing policy and regulatory efforts. To advance existing debates, we designed and executed an experiment to measure the performative power of online search providers. Instantiated…
Online political advertising is a central aspect of modern election campaigning for influencing public opinion. Computational analysis of political ads is of utmost importance in political science to understand the characteristics of…
Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across…
Online advertising represents a main instrument for publishers to fund content on the World Wide Web. Unfortunately, a significant number of online advertisements often accommodates potentially malicious content, such as cryptojacking…
In 2023, images on the web make up 41% of transmitted data, significantly impacting the performance of web apps. Fortunately, image formats like WEBP and AVIF could offer advanced compression and faster page loading, but may face…
With mobiles overtaking desktops as the primary vehicle of Internet consumption, mobile web performance has become a crucial factor for websites as it directly impacts their revenue. In principle, improving web performance entails squeezing…
Autonomous agents and systems cover a number of application areas, from robotics and digital assistants to combinatorial optimization, all sharing common, unresolved research challenges. It is not sufficient for agents to merely solve a…
As advertisers increasingly shift their budgets toward digital advertising, accurately forecasting advertising costs becomes essential for optimizing marketing campaign returns. This paper presents a comprehensive study that employs various…
With technical performance being similar for various web browsers, improving user perceived performance is integral to optimizing browser quality. We investigated the importance of priming, which has a well-documented ability to affect…
Given the massive market of advertising and the sharply increasing online multimedia content (such as videos), it is now fashionable to promote advertisements (ads) together with the multimedia content. It is exhausted to find relevant ads…
Interleaving sponsored results (advertisements) amongst organic results on search engine result pages (SERP) has become a common practice across multiple digital platforms. Advertisements have catered to consumer satisfaction and fostered…
The intrusiveness and the increasing invasiveness of online advertising have, in the last few years, raised serious concerns regarding user privacy and Web usability. As a reaction to these concerns, we have witnessed the emergence of a…
Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…
A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…