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After the Internet and the World Wide Web have become popular and widely-available, the electronically stored online interactions of individuals have fast emerged as a challenge for researchers and, perhaps even faster, as a source of…
It is common practice nowadays to use multiple social networks for different social roles. Although this, these networks assume differences in content type, communications and style of speech. If we intend to understand human behaviour as a…
Social learning is a fundamental mechanism shaping decision-making across numerous social networks, including social trading platforms. In those platforms, investors combine traditional investing with copying the behavior of others.…
Recommender systems have become an essential tool for providers and users of online services and goods, especially with the increased use of the Internet to access information and purchase products and services. This work proposes a novel…
Machine learning is pervasive. It powers recommender systems such as Spotify, Instagram and YouTube, and health-care systems via models that predict sleep patterns, or the risk of disease. Individuals contribute data to these models and…
Have you ever looked at an Instagram model, or a model in a fashion e-commerce web-page, and thought \textit{"Wish I could get a list of fashion items similar to the ones worn by the model!"}. This is what we address in this paper, where we…
Bots are user accounts in social media which are controlled by computer programs. Similar to many other things, they are used for both good and evil purposes. One nefarious use-case for them is to spread misinformation or biased data in the…
As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in…
The proliferation of social media such as real time microblogging and online reputation systems facilitate real time sensing of social patterns and behavior. In the last decade, sensing and decision making in social networks have witnessed…
Many years after online social networks exceeded our collective attention, social influence is still built on attention capital. Quality is not a prerequisite for viral spreading, yet large diffusion cascades remain the hallmark of a social…
This paper addresses influence pathway discovery, a key emerging problem in today's online media. We propose a discovery algorithm that leverages recently published work on unsupervised interpretable ideological embedding, a mapping of…
Internet is one of the important inventions and a large number of persons are its users. These persons use this for different purposes. There are different social media platforms that are accessible to these users. Any user can make a post…
In online internet advertising, machine learning models are widely used to compute the likelihood of a user engaging with product related advertisements. However, the performance of traditional machine learning models is often impacted due…
Social Media Popularity Prediction has drawn a lot of attention because of its profound impact on many different applications, such as recommendation systems and multimedia advertising. Despite recent efforts to leverage the content of…
Social media expose millions of users every day to information campaigns --- some emerging organically from grassroots activity, others sustained by advertising or other coordinated efforts. These campaigns contribute to the shaping of…
Thanks to the availability of large online data sets, it has become possible to quantify success in different fields of human endeavour. The study presented here contributes to this literature in evaluating the effect of social media…
Influence propagation has been the subject of extensive study due to its important role in social networks, epidemiology, and many other areas. Understanding propagation mechanisms is critical to control the spread of fake news or…
Due to extensive spread of fake news on social and news media it became an emerging research topic now a days that gained attention. In the news media and social media the information is spread highspeed but without accuracy and hence…
The ever-increasing amount of information flowing through Social Media forces the members of these networks to compete for attention and influence by relying on other people to spread their message. A large study of information propagation…
Predicting when an individual will adopt a new behavior is an important problem in application domains such as marketing and public health. This paper examines the perfor- mance of a wide variety of social network based measurements…