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In recent years, recommendation systems have been widely applied in many domains. These systems are impotent in affecting users to choose the behavior that the system expects. Meanwhile, providing incentives has been proven to be a more…
The influence maximization is the problem of finding a set of social network users, called influencers, that can trigger a large cascade of propagation. Influencers are very beneficial to make a marketing campaign goes viral through social…
Since the introduction of social media, user participation or engagement has received little research attention. In this survey article, we establish the notion of participation in social media and main challenges that researchers may face…
Influencer Marketing generated $16 billion in 2022. Usually, the more popular influencers are paid more for their collaborations. Thus, many services were created to boost profiles' popularity metrics through bots or fake accounts. However,…
Social networks have ensured the expanding disproportion between the face of WWW stored traditionally in search engine repositories and the actual ever changing face of Web. Exponential growth of web users and the ease with which they can…
Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
Inspiration moves a person to see new possibilities and transforms the way they perceive their own potential. Inspiration has received little attention in psychology, and has not been researched before in the NLP community. To the best of…
The volume of discussions concerning brands within social media provides digital marketers with great opportunities for tracking and analyzing the feelings and views of consumers toward brands, products, influencers, services, and ad…
Fashion, deeply rooted in sociocultural dynamics, evolves as individuals emulate styles popularized by influencers and iconic figures. In the quest to replicate such refined tastes using artificial intelligence, traditional fashion ensemble…
How would admissions look like in a university program for influencers? In the realm of social network analysis, influence maximization and link prediction stand out as pivotal challenges. Influence maximization focuses on identifying a set…
Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…
Businesses communicate using Twitter for a variety of reasons -- to raise awareness of their brands, to market new products, to respond to community comments, and to connect with their customers and potential customers in a targeted manner.…
Cyberbullying is a disturbing online misbehaviour with troubling consequences. It appears in different forms, and in most of the social networks, it is in textual format. Automatic detection of such incidents requires intelligent systems.…
Social media comprises interactive applications and platforms for creating, sharing and exchange of user-generated contents. The past ten years have brought huge growth in social media, especially online social networking services, and it…
Social connections are conduits through which individuals communicate, information propagates, and diseases spread. Identifying individuals who are more likely to adopt ideas and spread them is essential in order to develop effective…
Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…
With the prevalence of misinformation online, researchers have focused on developing various machine learning algorithms to detect fake news. However, users' perception of machine learning outcomes and related behaviors have been widely…
Social networks offer a ready channel for fake and misleading news to spread and exert influence. This paper examines the performance of different reputation algorithms when applied to a large and statistically significant portion of the…
This thesis can be categorized under the Influencer Marketing industry with respect to social media initiatives. Influencer marketing is a modern tactic used by brands to enhance their visibility to their target audience by using the…
E-commerce is the fastest-growing segment of the economy. Online reviews play a crucial role in helping consumers evaluate and compare products and services. As a result, fake reviews (opinion spam) are becoming more prevalent and…