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Social Media is a key aspect of modern society where people share their thoughts, views, feelings and sentiments. Over the last few years, the inflation in popularity of social media has resulted in a monumental increase in data. Users use…

We combine philosophical theories with quantitative analyses of online data to propose a sophisticated approach to social media influencers. Identifying influencers as communication systems emerging from a dialectic interactional process…

In social and biological systems, the structural heterogeneity of interaction networks gives rise to the emergence of a small set of influential nodes, or influencers, in a series of dynamical processes. Although much smaller than the…

It does not matter whether it is a job interview with Tech Giants, Wall Street firms, or a small startup; all candidates want to demonstrate their best selves or even present themselves better than they really are. Meanwhile, recruiters…

In the digital world, influencers are pivotal as opinion leaders, shaping the views and choices of their influencees. Modern advertising often follows this trend, where marketers choose appropriate influencers for product endorsements,…

Our global population contributes visual content on platforms like Instagram, attempting to express themselves and engage their audiences, at an unprecedented and increasing rate. In this paper, we revisit the popularity prediction on…

Celebrity Endorsement is one of the most significant strategies in brand communication. Nowadays, more and more companies try to build a vivid characteristic for themselves. Therefore, their brand identity communications should accord with…

We propose a novel approach for the recommendation of possible customers (users) to advertisers (e.g., brands) based on two main aspects: (i) the comparison between On-line Social Network profiles, and (ii) neighborhood analysis on the…

The design of new products and services starts with the identification of needs of potential customers or users. Many existing methods like observations, surveys, and experiments draw upon specific efforts to elicit unsatisfied needs from…

It takes skill to build a meaningful predictive model even with the abundance of implementations of modern machine learning algorithms and readily available computing resources. Building a model becomes challenging if hundreds of terabytes…

Instagram has become a great venue for amateur and professional photographers alike to showcase their work. It has, in other words, democratized photography. Generally, photographers take thousands of photos in a session, from which they…

We consider the problem of identifying coordinated influence campaigns conducted by automated agents or bots in a social network. We study several different Twitter datasets which contain such campaigns and find that the bots exhibit…

The aim of this paper is to examine how consumer perceptions of social media advertisements affect advertising value and brand awareness. With a rapid increase in the number of social media users over the last ten years, a new advertising…

Uncovering unknown or missing links in social networks is a difficult task because of their sparsity and because links may represent different types of relationships, characterized by different structural patterns. In this paper, we define…

Many works related to Twitter aim at characterizing its users in some way: role on the service (spammers, bots, organizations, etc.), nature of the user (socio-professional category, age, etc.), topics of interest , and others. However, for…

In recent years, social networking platforms have developed into extraordinary channels for spreading and consuming information. Along with the rise of such infrastructure, there is continuous progress on techniques for spreading…

The evolution of clothing styles and their migration across the world is intriguing, yet difficult to describe quantitatively. We propose to discover and quantify fashion influences from catalog and social media photos. We explore fashion…

Machine learning is the study of computer algorithms that can automatically improve based on data and experience. Machine learning algorithms build a model from sample data, called training data, to make predictions or judgments without…

Online advertising, as the vast market, has gained significant attention in various platforms ranging from search engines, third-party websites, social media, and mobile apps. The prosperity of online campaigns is a challenge in online…

The remarkable advancements in Large Language Models (LLMs) have revolutionized the content generation process in social media, offering significant convenience in writing tasks. However, existing applications, such as sentence completion…