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This paper analyses role of internet in marketing and its influences on business decision-making process. It explains how the decision maker collect variety of information about customers through internet and analysis this data to better…
Deceptive game designs that manipulate players are increasingly common in the gaming industry, but the impact on players is not well studied. While studies have revealed player frustration, there is a gap in understanding how cultural…
The global audience for software products includes members of different countries, religions, and cultures: people who speak different languages, have different life styles, and have different perceptions and expectations of any given…
There has been recently a growth of interest in developing the current machine-readable Web towards the next generation of machine-understandable Web - Semantic Web. The development of the Web to a global business was reasonably fast,…
E-Learning is efficient, task relevant and just-in-time learning grown from the learning requirements of the new and dynamically changing world. The term Semantic Web covers the steps to create a new WWW architecture that augments the…
Color is a critical design factor for web pages, affecting important factors such as viewer emotions and the overall trust and satisfaction of a website. Effective coloring requires design knowledge and expertise, but if this process could…
With the increasing use of big data and business analytics, data storytelling has gained popularity as an effective means of communicating analytical insights to audiences to support decision making and improve business performance.…
Electronic commerce (e-Commerce) technologies have been increased over the past two decades in different business sectors. In particular, the technologies of B2C operations have significantly improved the productivity of online small…
Social media platforms are popular venues for fashion brand marketing and advertising. With the introduction of native advertising, users don't have to endure banner ads that hold very little saliency and are unattractive. Using images and…
With the prevalence of e-commence websites and the ease of online shopping, consumers are embracing huge amounts of various options in products. Undeniably, shopping is one of the most essential activities in our society and studying…
Pakistan as culturally diverse country possesses wide range of cultural factors. These cultural factors affect the living style, traditions, values and norms as well as the education. As e-learning is global mode of education so learners…
The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…
A huge amount of information is produced in digital form. The Semantic Web stems from the realisation that dealing efficiently with this production requires getting better at interlinking digital informational resources together. Its focus…
Purpose: Global adoption of the internet and mobile usage results in a huge variation in the cultural backgrounds of consumers who generate and consume electronic word-of-mouth (eWOM). Unsurprisingly, a research trend on cross-cultural eWOM…
Over the past years, e-commerce platforms have expanded substantially, providing customers with convenient shopping experiences. To enhance e-commerce websites, it's essential to grasp user engagement and factors affecting conversion rates.…
With the advancement in the marketing channel, the use of e-commerce has increased tremendously therefore the basic objective of this study is to analyze the impact of business analytics and decision support systems on e-commerce in small…
The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative…
In todays world, the internet affects every aspect of human life; it has caused changes in corporate websites as well as in many other areas. Corporate websites should be more dynamic, more interactive, and more compatible with new…
This study deals with the review of e-commerce and e-health. The investigation of e-commerce and e-health in the United Kingdom is proposed. The related works of e-commerce and e-health sectors is analysed. The world market for e-commerce…
The Web 2.0 paradigm has radically changed the way businesses are run all around the world. Moreover, e-Commerce has overcome in daily shopping activities. For management teams, the assessment, evaluation, and forecasting of online incomes…