Related papers: Click Spam Prevention Model for On-Line Advertisem…
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be…
Cost per click is a common metric to judge digital advertising campaign performance. In this paper we discuss an approach that generates a feature targeting recommendation to optimise cost per click. We also discuss a technique to assign…
Unsolicited email (spam) is still a problem for users of the email service. Even though current email anti-spam solutions filter most spam emails, some spam emails still are delivered to the inbox of users. A special class of spam emails…
This note describes how to collect charges for ad impact on user experience. The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click, to account for impact from clicking on the ad. The results…
Online advertising has become the backbone of the Internet economy by revolutionizing business marketing. It provides a simple and efficient way for advertisers to display their advertisements to specific individual users, and over the last…
Online advertising is progressively moving towards a programmatic model in which ads are matched to actual interests of individuals collected as they browse the web. Letting the huge debate around privacy aside, a very important question in…
Online advertising is currently the greatest source of revenue for many Internet giants. The increased number of specialized websites and modern profiling techniques, have all contributed to an explosion of the income of ad brokers from…
Advertising is a primary means for revenue generation for millions of websites and smartphone apps (publishers). Naturally, a fraction of publishers abuse the ad-network to systematically defraud advertisers of their money. Defenses have…
Pay-per-click advertising includes various formats (\emph{e.g.}, search, contextual, social) with a total investment of more than 200 billion USD per year worldwide. An advertiser is given a daily budget to allocate over several, even…
In recent years, Optimized Cost Per Click (OCPC) and Optimized Cost Per Mille (OCPM) have emerged as the most widely adopted pricing models in the online advertising industry. However, the existing literature has yet to identify the…
In cost-per-click (CPC) or cost-per-impression (CPM) advertising campaigns, advertisers always run the risk of spending the budget without getting enough conversions. Moreover, the bidding on advertising inventory has few connections with…
In the last decade, the advertisement market spread significantly in the web and mobile app system. Its effectiveness is also due thanks to the possibility to target the advertisement on the specific interests of the actual user, other than…
On the basis of the XSS (Cross Site Scripting) and Web Crawler techniques it is possible to go through the barriers of the Google Adsense advertising system by obtaining the validated links of the ads published on a website. Such method…
The exponential growth of the web and its benefits can be attributed largely to its open model where anyone with internet connection can access information on the web for free. This has created unprecedented opportunities for various…
Payments in online ad auctions are typically derived from click-through rates, so that advertisers do not pay for ineffective ads. But advertisers often care about more than just clicks. That is, for example, if they aim to raise brand…
Although the use of pay-per-click mechanisms stimulates the prosperity of the mobile advertisement network, fraudulent ad clicks result in huge financial losses for advertisers. Extensive studies identify click fraud according to…
Click models are an important tool for leveraging user feedback, and are used by commercial search engines for surfacing relevant search results. However, existing click models are lacking in two aspects. First, they do not share…
In sponsored search, advertisement (abbreviated ad) slots are usually sold by a search engine to an advertiser through an auction mechanism in which advertisers bid on keywords. In theory, auction mechanisms have many desirable economic…
Click-fraud is commonly seen as a key vulnerability of pro-rata revenue sharing rule on music streaming platforms, whereas user-centric is largely immune. This paper develops a tractable non-cooperative model in which artists can purchase…
Affiliate Marketing (AM) has become an important and cost effective tool for e-commerce. There are numerous risks and vulnerabilities that are typically associated with AM. Though a well-planned AM model can greatly benefit the e-commerce…