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Collecting Charges for Ad Impact on User Experience for Different Price Types

Computer Science and Game Theory 2019-12-02 v1
Authors: Eric Bax
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Abstract

This note describes how to collect charges for ad impact on user experience. The charge may be per-view, to account for impact on user experience from viewing an ad, or per-click, to account for impact from clicking on the ad. The results for per-click charges also apply to per-conversion charges or per-action charges. Conceivably, a marketplace could assess both kinds of charges.

Keywords

ad impact user experience per-view charge per-click charge price types marketplace

Cite

@article{arxiv.1911.12458,
  title  = {Collecting Charges for Ad Impact on User Experience for Different Price Types},
  author = {Eric Bax},
  journal= {arXiv preprint arXiv:1911.12458},
  year   = {2019}
}

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