Related papers: Click Spam Prevention Model for On-Line Advertisem…
In computational advertising, a challenging problem is how to recommend the bid for advertisers to achieve the best return on investment (ROI) given budget constraint. This paper presents a bid recommendation scenario that discovers the…
It is very challenging to predict the cost of a cyber incident owing to the complex nature of cyber risk. However, it is inevitable for insurance companies who offer cyber insurance policies. The time to identifying an incident and the time…
Click prediction is one of the fundamental problems in sponsored search. Most of existing studies took advantage of machine learning approaches to predict ad click for each event of ad view independently. However, as observed in the…
Compact user representations (such as embeddings) form the backbone of personalization services. In this work, we present a new theoretical framework to measure re-identification risk in such user representations. Our framework, based on…
We propose an incentive mechanism for the sponsored content provider market in which the communication of users can be represented by a graph and the private information of the users is assumed to have a continuous distribution function.…
In pay-per click sponsored search auctions which are currently extensively used by search engines, the auction for a keyword involves a certain number of advertisers (say k) competing for available slots (say m) to display their ads. This…
Mobile devices with rich features can record videos, traffic parameters or air quality readings along user trajectories. Although such data may be valuable, users are seldom rewarded for collecting them. Emerging digital marketplaces allow…
Sponsored search adopts generalized second price (GSP) auction mechanism which works on the concept of pay per click which is most commonly used for the allocation of slots in the searched page. Two main aspects associated with GSP are the…
Our study addresses the challenges of building datasets to understand the risks associated with organized activities and human trafficking through commercial sex advertisements. These challenges include data scarcity, rapid obsolescence,…
Online reviews are potent sources for industry owners and buyers, however opportunistic people may try to destruct or promote their desired product by publishing fake comments named spam opinion. So far, many models have been developed to…
Some online advertising offers pay only when an ad elicits a response. Randomness and uncertainty about response rates make showing those ads a risky investment for online publishers. Like financial investors, publishers can use portfolio…
Search auctions have become a dominant source of revenue generation on the Internet. Such auctions have typically used per-click bidding and pricing. We propose the use of hybrid auctions where an advertiser can make a per-impression as…
Many internet ventures rely on advertising for their revenue. However, users feel discontent by the presence of ads on the websites they visit, as the data-size of ads is often comparable to that of the actual content. This has an impact…
Spam is commonly known as unsolicited or unwanted email messages in the Internet causing potential threat to Internet Security. Users spend a valuable amount of time deleting spam emails. More importantly, ever increasing spam emails occupy…
Cost-per-click (CPC) in paid search is a volatile auction outcome generated by a competitive landscape that is only partially observable from any single advertiser's history. Using Google Ads auction logs from a concentrated car-rental…
Companies that have an online presence-in particular, companies that are exclusively digital-often subscribe to this business model: collect data from the user base, then expose the data to advertisement agencies in order to turn a profit.…
Spam messages are an increasing threat to mobile communication. Several mitigation techniques have been proposed, including white and black listing, challenge-response and content-based filtering. However, none are perfect and it makes…
The ongoing deprecation of third-party cookies by web browser vendors has sparked the proposal of alternative methods to support more privacy-preserving personalized advertising on web browsers and applications. The Topics API is being…
Today, many different types of scams can be found on the internet. Online criminals are always finding new creative ways to trick internet users, be it in the form of lottery scams, downloading scam apps for smartphones or fake gambling…
Advertisement (abbreviated ad) options are a recent development in online advertising. Simply, an ad option is a first look contract in which a publisher or search engine grants an advertiser a right but not obligation to enter into…