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We consider the problem of influence maximization in fixed networks for contagion models in an adversarial setting. The goal is to select an optimal set of nodes to seed the influence process, such that the number of influenced nodes at the…

Social and Information Networks · Computer Science 2019-01-23 Justin Khim , Varun Jog , Po-Ling Loh

In recent years, recommendation systems have been widely applied in many domains. These systems are impotent in affecting users to choose the behavior that the system expects. Meanwhile, providing incentives has been proven to be a more…

Social and Information Networks · Computer Science 2021-07-15 Shiqing Wu , Weihua Li , Hao Shen , Quan Bai

Although influence maximization problem has been extensively studied over the past ten years, majority of existing work adopt one of the following models: \emph{full-feedback model} or \emph{zero-feedback model}. In the zero-feedback model,…

Social and Information Networks · Computer Science 2019-04-23 Jing Yuan , Shaojie Tang

Most previous work on influence maximization in social networks is limited to the non-adaptive setting in which the marketer is supposed to select all of the seed users, to give free samples or discounts to, up front. A disadvantage of this…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks V. S. Lakshmanan

The influence maximization paradigm has been used by researchers in various fields in order to study how information spreads in social networks. While previously the attention was mostly on efficiency, more recently fairness issues have…

Social and Information Networks · Computer Science 2021-11-10 Ruben Becker , Gianlorenzo D'Angelo , Sajjad Ghobadi , Hugo Gilbert

Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

Precise user and item embedding learning is the key to building a successful recommender system. Traditionally, Collaborative Filtering(CF) provides a way to learn user and item embeddings from the user-item interaction history. However,…

Information Retrieval · Computer Science 2019-04-24 Le Wu , Peijie Sun , Yanjie Fu , Richang Hong , Xiting Wang , Meng Wang

Online influence maximization aims to maximize the influence spread of a content in a social network with unknown network model by selecting a few seed nodes. Recent studies followed a non-adaptive setting, where the seed nodes are selected…

Machine Learning · Computer Science 2022-07-01 Kaixuan Huang , Yu Wu , Xuezhou Zhang , Shenyinying Tu , Qingyun Wu , Mengdi Wang , Huazheng Wang

The whole frame of interconnections in complex networks hinges on a specific set of structural nodes, much smaller than the total size, which, if activated, would cause the spread of information to the whole network [1]; or, if immunized,…

Physics and Society · Physics 2015-08-27 Flaviano Morone , Hernan A. Makse

We consider the problem of \emph{influence maximization}, the problem of maximizing the number of people that become aware of a product by finding the `best' set of `seed' users to expose the product to. Most prior work on this topic…

Social and Information Networks · Computer Science 2016-04-28 Sharan Vaswani , Laks. V. S. Lakshmanan , Mark Schmidt

The increasing prominence of temporal networks in online social platforms and dynamic communication systems has made influence maximization a critical research area. Various diffusion models have been proposed to capture the spread of…

Social and Information Networks · Computer Science 2025-07-31 Aaqib Zahoor , Iqra Altaf Gillani , Janibul Bashir

Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected total adoption through influence cascades over the network is…

Social and Information Networks · Computer Science 2015-11-06 Wei Lu , Wei Chen , Laks V. S. Lakshmanan

Online social networks have become an important platform for people to communicate, share knowledge and disseminate information. Given the widespread usage of social media, individuals' ideas, preferences and behavior are often influenced…

Social and Information Networks · Computer Science 2023-09-12 Hui Li , Susu Yang , Mengting Xu , Sourav S Bhowmick , Jiangtao Cui

This paper studies a Group Influence with Minimum cost which aims to find a seed set with smallest cost that can influence all target groups, where each user is associated with a cost and a group is influenced if the total score of the…

Computer Science and Game Theory · Computer Science 2022-12-16 Phuong N. H. Pham , Canh V. Pham , Hieu V. Duong , Thanh T. Nguyen , My T. Thai

The analysis of practical probabilistic models on the computer demands a convenient representation for the available knowledge and an efficient algorithm to perform inference. An appealing representation is the influence diagram, a network…

Artificial Intelligence · Computer Science 2013-04-15 Ross D. Shachter

Influence maximization is the problem of finding influential users, or nodes, in a graph so as to maximize the spread of information. It has many applications in advertising and marketing on social networks. In this paper, we study a highly…

Social and Information Networks · Computer Science 2017-10-25 Paul Lagrée , Olivier Cappé , Bogdan Cautis , Silviu Maniu

One key problem in network analysis is the so-called influence maximization problem, which consists in finding a set $S$ of at most $k$ seed users, in a social network, maximizing the spread of information from $S$. This paper studies a…

Computer Science and Game Theory · Computer Science 2020-03-19 Ruben Becker , Gianlorenzo D'Angelo , Hugo Gilbert

In a diffusion process on a network, how many nodes are expected to be influenced by a set of initial spreaders? This natural problem, often referred to as influence estimation, boils down to computing the marginal probability that a given…

Social and Information Networks · Computer Science 2020-01-01 Andrey Y. Lokhov , David Saad

While social networks are widely used as a media for information diffusion, attackers can also strategically employ analytical tools, such as influence maximization, to maximize the spread of adversarial content through the networks. We…

Social and Information Networks · Computer Science 2020-11-04 Feiran Jia , Kai Zhou , Charles Kamhoua , Yevgeniy Vorobeychik

No man is an island, as individuals interact and influence one another daily in our society. When social influence takes place in experiments on a population of interconnected individuals, the treatment on a unit may affect the outcomes of…

Methodology · Statistics 2017-08-30 Edward K. Kao