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Related papers: How to Influence People with Partial Incentives

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Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster…

Social and Information Networks · Computer Science 2022-12-23 Abida Sadaf , Luke Mathieson , Piotr Bródka , Katarzyna Musial

Recommendation systems have received considerable attention recently. However, most research has been focused on improving the performance of collaborative filtering (CF) techniques. Social networks, indispensably, provide us extra…

Information Retrieval · Computer Science 2013-05-21 Shang Shang , Pan Hui , Sanjeev R. Kulkarni , Paul W. Cuff

The influence maximization (IM) problem aims at finding a subset of seed nodes in a social network that maximize the spread of influence. In this study, we focus on a sub-class of IM problems, where whether the nodes are willing to be the…

Social and Information Networks · Computer Science 2021-06-15 Haipeng Chen , Wei Qiu , Han-Ching Ou , Bo An , Milind Tambe

With the growing importance of corporate viral marketing campaigns on online social networks, the interest in studies of influence propagation through networks is higher than ever. In a viral marketing campaign, a firm initially targets a…

Social and Information Networks · Computer Science 2013-10-10 Kumar Gaurav , Bartlomiej Blaszczyszyn , Holger Paul Keeler

This paper examines the problem of adaptive influence maximization in social networks. As adaptive decision making is a time-critical task, a realistic feedback model has been considered, called myopic. In this direction, we propose the…

Social and Information Networks · Computer Science 2018-07-09 Guillaume Salha , Nikolaos Tziortziotis , Michalis Vazirgiannis

Influence maximization is a prototypical problem enabling applications in various domains, and it has been extensively studied in the past decade. The classic influence maximization problem explores the strategies for deploying seed users…

Social and Information Networks · Computer Science 2019-04-15 Guangmo Tong , Ruiqi Wang

A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have…

Social and Information Networks · Computer Science 2017-01-31 Nan Du , Yingyu Liang , Maria-Florina Balcan , Manuel Gomez-Rodriguez , Hongyuan Zha , Le Song

Influence Maximization (IM) seeks to identify a small set of seed nodes in a social network to maximize expected information spread under a diffusion model. While community-based approaches improve scalability by exploiting modular…

Social and Information Networks · Computer Science 2026-02-03 Eliot W. Robson , Abhishek K. Umrawal

The least cost influence maximization problem aims to determine minimum cost of partial (e.g., monetary) incentives initially given to the influential spreaders on a social network, so that these early adopters exert influence toward their…

Optimization and Control · Mathematics 2022-09-28 Cheng-Lung Chen , Eduardo Pasiliao , Vladimir Boginski

Influence maximization is the task of finding a set of seed nodes in a social network such that the influence spread of these seed nodes based on certain influence diffusion model is maximized. Topic-aware influence diffusion models have…

Social and Information Networks · Computer Science 2014-11-24 Wei Chen , Tian Lin , Cheng Yang

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company…

Social and Information Networks · Computer Science 2023-06-06 Shiqi Zhang , Yiqian Huang , Jiachen Sun , Wenqing Lin , Xiaokui Xiao , Bo Tang

How to utilize an allocated budget effectively for branding and promotion of a commercial house is an important problem, particularly when multiple advertising media are available. There exist multiple such media, and among them, two…

Data Structures and Algorithms · Computer Science 2026-04-02 Dildar Ali , Ansh Jasrotia , Abishek Salaria , Suman Banerjee

This work is aimed at studying realistic social control strategies for social networks based on the introduction of random information into the state of selected driver agents. Deliberately exposing selected agents to random information is…

Social and Information Networks · Computer Science 2018-07-23 Marco Cremonini , Francesca Casamassima

Influence Maximization Problem (IMP) is selecting a seed set of nodes in the social network to spread the influence as widely as possible. It has many applications in multiple domains, e.g., viral marketing is frequently used for new…

Databases · Computer Science 2020-01-23 Xinxun Zeng , Shiqi Zhang , Bo Tang

Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…

Methodology · Statistics 2026-03-13 Renjie Cao , Zhuoxin Yan , Xinyan Su , Zhiheng Zhang

Community partition is of great importance in social networks because of the rapid increasing network scale, data and applications. We consider the community partition problem under LT model in social networks, which is a combinatorial…

Social and Information Networks · Computer Science 2022-06-08 Qiufen Ni , Jianxiong Guo , Weili Wu , Chuanhe Huang

Many complex systems exhibit a natural hierarchy in which elements can be ranked according to a notion of "influence". While the complete and accurate knowledge of the interactions between constituents is ordinarily required for the…

Physics and Society · Physics 2023-09-08 Silvia Bartolucci , Fabio Caccioli , Francesco Caravelli , Pierpaolo Vivo

Given a social network with nonuniform selection cost of the users, the problem of \textit{Budgeted Influence Maximization} (BIM in short) asks for selecting a subset of the nodes within an allocated budget for initial activation, such that…

Social and Information Networks · Computer Science 2020-04-09 Suman Banerjee , Mamata Jenamani , Dilip Kumar Pratihar

We study a family online influence maximization problems where in a sequence of rounds $t=1,\ldots,T$, a decision maker selects one from a large number of agents with the goal of maximizing influence. Upon choosing an agent, the decision…

Machine Learning · Computer Science 2021-09-27 Gábor Lugosi , Gergely Neu , Julia Olkhovskaya