Related papers: Discrimination in Online Ad Delivery
Google Search is an important way that people seek information about politics, and Google states that it is ``committed to providing timely and authoritative information on Google Search to help voters understand, navigate, and participate…
The manner in which different racial and gender groups are portrayed in news coverage plays a large role in shaping public opinion. As such, understanding how such groups are portrayed in news media is of notable societal value, and has…
Purpose: To compare five major Web search engines (Google, Yahoo, MSN, Ask.com, and Seekport) for their retrieval effectiveness, taking into account not only the results but also the results descriptions. Design/Methodology/Approach: The…
Demographic inference from text has received a surge of attention in the field of natural language processing in the last decade. In this paper, we use personal names to infer religion in South Asia - where religion is a salient social…
With a vast number of items, web-pages, and news to choose from, online services and the customers both benefit tremendously from personalized recommender systems. Such systems however provide great opportunities for targeted…
This paper investigates the impact of using first names in Large Language Models (LLMs) and Vision Language Models (VLMs), particularly when prompted with ethical decision-making tasks. We propose an approach that appends first names to…
We carried out a retrieval effectiveness test on the three major web search engines (i.e., Google, Microsoft and Yahoo). In addition to relevance judgments, we classified the results according to their commercial intent and whether or not…
Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…
Web search is an integral part of our daily lives. Recently, there has been a trend of personalization in Web search, where different users receive different results for the same search query. The increasing level of personalization is…
Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover…
Hundreds of millions of people now interact with language models, with uses ranging from serving as a writing aid to informing hiring decisions. Yet these language models are known to perpetuate systematic racial prejudices, making their…
Early diagnosis of autism spectrum disorder (ASD) is known to improve the quality of life of affected individuals. However, diagnosis is often delayed even in wealthier countries including the US, largely due to the fact that gold standard…
Search engines could consistently favor certain values over the others, which is considered as biased due to the built-in infrastructures. Many studies have been dedicated to detect, control, and mitigate the impacts of the biases from the…
This report analyzes the Google search results from more than 1,500 volunteer data donors who, in the five weeks leading up to the federal election on September 24th, 2017, automatically searched Google for 16 predefined names of political…
This work quantifies the effects of signaling and performing gender on the success of reviews written on the popular amazon shopping platform. Highly rated reviews play an important role in e-commerce since they are prominently displayed…
Profiling users for the purpose of targeted advertisements or other kinds of personalization is very popular on the internet. But besides the benefits of individually tailored news feeds and shopping recommendation research has shown that…
Consumers are exposed to advertisements across many different domains on the internet, such as fashion, beauty, car, food, and others. On the other hand, fashion represents second highest e-commerce shopping category. Does consumer digital…
Some of the main ranking features of today's search engines reflect result popularity and are based on ranking models, such as PageRank, implicit feedback aggregation, and more. While such features yield satisfactory results for a wide…
We introduce the fraud de-anonymization problem, that goes beyond fraud detection, to unmask the human masterminds responsible for posting search rank fraud in online systems. We collect and study search rank fraud data from Upwork, and…
Adblocking tools like Adblock Plus continue to rise in popularity, potentially threatening the dynamics of advertising revenue streams. In response, a number of publishers have ramped up efforts to develop and deploy mechanisms for…