Related papers: Discrimination in Online Ad Delivery

AI systems have been shown to produce unfair results for certain subgroups of population, highlighting the need to understand bias on certain sensitive attributes. Current research often falls short, primarily focusing on the subgroups…

In a sponsored search engine, generative retrieval models are recently proposed to mine relevant advertisement keywords for users' input queries. Generative retrieval models generate outputs token by token on a path of the target library…

This report aims to report my thesis progress so far. My work attempts to show the differences in the perspectives of two search engines, Bing and Google on several selected controversial topics. In this work, we try to make a distinction…

In social sciences, there is currently no consensus on the mechanism for cultural evolution. The evolution of first names of newborn babies offers a remarkable example for the researches in the field. Here we perform statistical analyses on…

Ranking algorithms are deployed widely to order a set of items in applications such as search engines, news feeds, and recommendation systems. Recent studies, however, have shown that, left unchecked, the output of ranking algorithms can…

Depressive disorder is one of the most prevalent mental illnesses among the global population. However, traditional screening methods require exacting in-person interviews and may fail to provide immediate interventions. In this work, we…

Internet research on search engine quality and validity of results demand much concern. Thus, the focus in our study has been to measure the impact of quotation marks usage on the internet search outputs in terms of google search outcomes…

We present a model of competition between web search algorithms, and study the impact of such competition on user welfare. In our model, search providers compete for customers by strategically selecting which search results to display in…

Personalized advertisement is a crucial task for many of the online businesses and video broadcasters. Many of today's broadcasters use the same commercial for all customers, but as one can imagine different viewers have different interests…

As AI advances in text generation, human trust in AI generated content remains constrained by biases that go beyond concerns of accuracy. This study explores how bias shapes the perception of AI versus human generated content. Through three…

Searching for a person's name is a common online activity. However, Web search engines provide few accurate results to queries containing names. In contrast to a general word which has only one correct spelling, there are several legitimate…

With the advancement of generation models, AI-generated content (AIGC) is becoming more realistic, flooding the Internet. A recent study suggests that this phenomenon causes source bias in text retrieval for web search. Specifically, neural…

A consumer-dependent (business-to-consumer) organization tends to present itself as possessing a set of human qualities, which is termed as the brand personality of the company. The perception is impressed upon the consumer through the…

Past research has identified discriminatory automatic speech recognition (ASR) performance as a function of the racial group and nationality of the speaker. In this paper, we expand the discussion beyond bias as a function of the individual…

The content moderation systems used by social media sites are a topic of widespread interest and research, but less is known about the use of similar systems by web search engines. For example, Google Search attempts to help its users…

As social issues related to gender bias attract closer scrutiny, accurate tools to determine the gender profile of large groups become essential. When explicit data is unavailable, gender is often inferred from names. Current methods follow…

Cultural traits such as words, names, decorative styles, and technical standards often assume arbitrary values and are thought to evolve neutrally. But neutral evolution cannot explain why some traits come and go in cycles of popularity…

Google Search increasingly surfaces AI-generated content through features like AI Overviews (AIO) and Featured Snippets (FS), which users frequently rely on despite having no control over their presentation. Through a systematic algorithm…

A reader browsing through an online article is highly likely to encounter an advertorial, often without realizing it. Advertorials represent a relatively new marketing strategy where advertisements are deliberately designed to resemble the…

The wide use of social media sites and other digital technologies have resulted in an unprecedented availability of digital data that are being used to study human behavior across research domains. Although unsolicited opinions and…